As an affiliate marketer, your objective is to persuade others to buy things from which you will receive a commission. YouTube is an excellent place for this. YouTube Affiliate Marketing.
However, individuals aren't only utilizing the site to have fun. Consumer spending on YouTube just reached $3 billion globally. By pushing items to customers, your affiliate marketing company may take a piece of the pie.
Are you ready to join in the fun? This post explains how to make money as YouTube Affiliate Marketing and includes video ideas to get you started.
How Can I Get Started With YouTube Affiliate Marketing?
Affiliate marketing is when you are compensated to sell the products or services of another firm. Many e-commerce companies have their own affiliate marketing programs, but you may also join affiliate networks like ShareASale or ClickBank to locate several affiliate partners in one place.
Affiliate marketers may get passive revenue by creating YouTube videos. When making a shopping choice, 68% of people have seen a YouTube video. When their favorite content creators recommend products, affiliate YouTube videos can have a higher conversion rate than traditional content.
What's the best part? You are compensated when your viewers purchase as a result of the video. It's a win-win situation for all parties involved, including your brand partners.
Affiliate Video Ideas to try on YouTube
The most difficult aspect of developing affiliate content for most producers is presenting their sponsored suggestions in a way that their audience will interact with. After all, 28% of customers say they'll unfollow an influencer if the stuff they provide bores them. If the author uploads too much-paid material, another 14% will do so.
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When advertising affiliate items on YouTube, here are five common types of content to try:
- Trending videos. The “what's in my bag?” fad that reigned in the early 2010s was created by the YouTube community. Keep an eye on what's hot on the platform and create your own spin-off, complete with affiliate-recommended items.
- Unboxing videos. Because viewers may see themselves as the star of the show, this style of video is popular on YouTube. On her YouTube channel, Estella of Study to Success, for example, unboxes iPad Pro accessories. Affiliate links are included in the video description allowing viewers to purchase the same things.
- Round-up videos. The more diversity you have in your YouTube video, the better your chances are of influencing a sale—especially if the viewer isn't actively trying to buy something. Encourage impulsive purchases with round-up films such as “monthly favorites,” which include affiliate links.
- Product review videos. Before making a purchase, nearly nine out of ten customers read a review. With product review videos, you can cater to visual learners. Explain the benefits (and drawbacks) of a product you're paid to advertise. Make it convincing, and when visitors are ready to buy, you may earn a commission.
- Tutorials. Someone who watches a lesson is further along in the sales process than someone who watches a hot video idly. Walk them through how to utilize the product to capture their attention—and earn a percentage on their purchase. For example, if you're an associate for an ergonomic desk chair, video yourself adjusting the chair's height, inclination, and footrest.
“Never directly advertise affiliate products on YouTube.” This will come out as phony and untrustworthy. You'll lose your audience's confidence, and your conversion rate will drop as a result.”as-educate
Ryan Robinson is a YouTube affiliate marketer who has had success. Ryan has spent “a lot more time generating practical video content for my YouTube channel over the last year, including a few videos aimed particularly on increasing affiliate conversions—like this 44-minute in-depth guide that covers every single step required in launching a blog this year.”
“Choosing a hosting business and plan that meets your budget is, of course, one of the processes I cover in the video. As a result, I guide viewers through a few of the finest solutions I recommend and then teach them how to complete the checkout and configuration processes.
“I offer my discount-applied affiliate link in the caption below the video for viewers to utilize if they decide to go with the hosting service I recommend.”
Ryan's affiliate video has had over 6,700 views and more than 70 comments, most of which are inquiries from individuals looking for help starting their own blogs.
“It's done incredibly well in organic Google and YouTube search results, which both continue to provide dozens of new viewers to the video every day without any more work on my end,” Ryan adds.
7 Pro YouTube Affiliate Marketing Tips
Are you ready to cash in on the millions of dollars that YouTube users spend each year? Here are seven YouTube expert strategies that are sure to increase affiliate revenue.
1- Use eye-catching thumbnails
If no one is viewing your YouTube videos, you'll have a hard time earning affiliate commissions. A thumbnail—the graphic displayed before a video begins to play—plays a significant part in this.
Consider YouTube thumbnails to be the front cover of a book. If the cover isn't appealing, no one will read the content within, no matter how wonderful it is. However, if you can create a cover that stands out on a crowded bookshelf, you'll be one step closer to being a bestseller.
Investigate your competition to determine which thumbnails are vying for your audience's attention. Here's what you'll need to beat if you're making a coffee art instruction (including a coffee machine from which you'll make money):
Some industries have a higher level of creativity than others. To stand out while marketing technological items, for example, you'll need thumbnails that are bright and text-heavy.
“I've always approached my content with a search-driven and quality-first mindset,” explains digital marketer Alex Tucker. “However, because I was producing my own thumbnails and am a bad designer, my click-through rates were abysmal (under 2%) for the first several months that I focused on YouTube.”
“When I began working with a professional designer, my click-through rate increased to almost 5%, indicating that more than twice as many people were watching my films.”
💡 Pro tip: update your YouTube thumbnails on a regular basis. To demonstrate that your material is still relevant—and so worthy of clicking—include the current year in your image.as-educate
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2- Add chapter markers
Have you ever gone to YouTube to find a solution to a problem, only to find yourself scrolling through 15 minutes of the creator talking about something you don't care about? It's like reading about how a food blogger's mother came up with a dish when all you want to know is how many eggs you'll need to make it.
People will come to your YouTube video seeking quick solutions, no matter how much work you put into compressing your information. With chapter markers, you may assist students in finding them.
For example, Wandering Aimfully made a YouTube video detailing the stuff they'll be carrying for a year of travel. Chapter markers are used in each segment of the video. Without seeing the whole 30-minute movie, viewers can skip to the segment when the producers discuss roller luggage and travel backpacks.
3- Optimize for YouTube search
YouTube is the world's second-largest search engine, after only Google. People use the website to learn new things, be entertained, or study items they are considering purchasing.
For affiliate marketers, this is fantastic news. Determine what keywords your target audience is looking for on YouTube and create videos that address their needs—no “please help this go viral!” requests are required. With a little search engine optimization upfront, you can get a lot of organic traffic.
To begin, look for competitive YouTube channels that offer similar items to the ones for whom you're an affiliate. Use the Keywords Everywhere browser extension to look for more comparable phrases while keeping an eye on the search volume (how many people look for that phrase each month) and trends.
After you've done keyword research to find out what phrases your target consumer is looking for, optimize the video to make it more likely to show up in search results.
- In the video title, include the keyword. Make it as appealing as possible; the click-through rate determines how highly your movie will rank.
- In the video description, include keywords. If you're evaluating a Canon camera, for example, natural terms like “Canon camera review” and “reviewing the Canon camera” should be included in the description.
- Increase watch time. The YouTube algorithm favors videos with a long viewing duration since the material has been shown to retain users on the platform.
4- Create related playlists
As an affiliate marketer, the more views your video receives, the more affiliate commission you may make. YouTube's playlist function assists you in accomplishing this by collecting related videos into an endless video reel.
To make your own YouTube playlist, follow these steps:
- Related videos should be grouped together.
- Open each video in a new tab in your browser.
- Click “Save” next to each video.
- Make a brand-new playlist (or add it to an existing one)
- Set the privacy options to the public.
The “working from home” playlist on Wirecutter, for example, contains ten videos with advice on how to set up your home office. The collection includes decluttering suggestions, Zoom lessons, and chair comparison videos, all of which are monetized with affiliate links. A person wishing to improve their home office might buy many products to accommodate multiple films.
5- Produce YouTube shorts
Shorts on YouTube is a new tool that allows producers to publishing short TikTok-style videos to their channels. Videos must be vertical, shot on a mobile device, and under 60 seconds in length. They're supposed to be quick-fire films that visitors can flip through fast, but that doesn't mean you can't include them in your affiliate marketing approach.
“Since YouTube Shorts don't look to be going away anytime soon, I'd advise any affiliates to use them to highlight certain features of a product or piece of software for which you're an affiliate.” Highlight the product's quick benefits and features, then link to your entire review video from within.”as-educate
Teeth Talk Girl is a YouTuber who uses the platform to make affiliate material. She makes short videos for her YouTube account, such as the one titled “Fastest Way To Whiten Teeth.” It's just a minute long and includes an affiliate link in the video description for anyone interested in purchasing the teeth whitening kit featured.
6- embed YouTube videos in blog content
A blog and a YouTube channel are both effective marketing tools for spreading the news about your affiliate links, and they're even more effective when used in tandem.
- Appeal to a variety of people. Your target audience is likely to have a range of learning styles. Some people like to read blog entries, while others prefer to watch videos. To prevent alienating consumers who might buy your recommended items, combine the two.
- Increase the number of people who see your video. Show your affiliate videos to folks who aren't on YouTube and are seeking suggestions. Google's technology gathers YouTube videos for selected keywords and displays them in Google search results.
- Improve your search engine optimization.
- When search engine algorithms evaluate where a website should rank, factors like dwell time, time on page, and bounce rate are all taken into account. Embed related videos on your website to improve them.
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With his blogging lesson videos, Ryan Robinson does this. Ryan embeds related YouTube videos in a post instructing readers on How to Build a Blog, such as this instruction for installing WordPress:
“Having the video embedded in my written guide to starting a blog not only helps the video drive more views from my own blog—and thus sends a positive signal to YouTube that it's still getting attention online—but it also allows those readers to watch a video version of the article they're on,” Ryan says.
“I've had letters and comments from many readers saying the video instruction was what really helped them get their blogs set up appropriately, so the two work nicely together to help generate more conversions,” says the author.
7- Be transparent with affiliate links
It makes no difference what kind of material you're making to distribute affiliate links—every product you're paid to promote must be properly labeled as such. If you fail to do so, your audience may lose faith in the products you promote.
Put yourself in the shoes of your viewers. You're searching for a new meal prep service, so go to YouTube and search for comparison videos between HelloFresh and Gusto, the latter of which is highly recommended by the video's star.
You may not be getting the complete story if the video fails to mention that they get compensated for any new clients they bring to Gusto. The YouTuber is clearly motivated to get you to use their service. However, if they disclose their affiliation with Gusto upfront, you'll think about it while deciding between the two services.
“Readers can select how much weight to give your endorsement if you declare your affiliation with the merchant openly and prominently on your site.”
The Federal Trade Commission (FTC) also has tight standards for indicating whether or not a product suggestion would result in affiliate money. For deceiving their audience and failing to showcase things they're paid to market, content providers face steep penalties.
Overcome this issue by being open and honest about the affiliate products you're marketing. In her video description, YouTuber Abbey Yung, for example, offers the following notice beneath affiliate links:
Use YouTube in Your Affiliate Marketing Strategy
YouTube is the hidden weapon of many affiliate marketers when it comes to running effective affiliate marketing programs.
With the ideas in this tutorial, you can start making money on the platform. Produce material that your target audience is looking for, optimize it for YouTube search, and stay away from clickbait to monetize your videos.
As an affiliate marketer, honesty is the best policy. The trust of your audience is on the line.
YouTube Affiliate Marketing FAQ
There isn't an official affiliate program for YouTube. Marketers, on the other hand, may profit from the platform by advertising items for which they would get a commission.
Affiliate links are used by many YouTubers to monetize their channels. When a viewer purchases a product they've recommended—usually through a link in the video description—they get paid.
YouTubers may make money by directing viewers to affiliate sites where they can purchase things. The precise percentage varies based on the brand with whom they've partnered—usually between 5% and 50%.
Yes. YouTube allows video creators to publish affiliate links, including those produced through Amazon Associates, the company's affiliate program.