17 Trending Products to Sell Online in 2023

Three things are required to succeed in ecommerce:

• Trending products in high demand to sell.
• The ability to sell them.
• The desire to be successful.

This list contains 17 Trending Products to sell online in 2022 that can spark new company ideas or provide inspiration for new products to add to your existing online store. We're also giving appropriate marketing techniques for gaining new customers, as each niche product is designed for a certain demographic.

You already have a winning attitude since you're always studying, researching, and planning for success. However, finding popular things to sell might be difficult. That's why, every year, we add new items to the sale list to assist you in finding new Products to sell.

Trending Products to Sell Online in 2022

Check out our list of trending products in 2022 so you may start your own online business.

1- Print books and ebooks

Global order growth (YOY): 21,627%

Top Country: United States

The worldwide book market, now worth $25.7 billion, grew at a breakneck pace in the second half of 2021. Over the same period, print books witnessed a 21,627 % rise in global order growth, while ebooks saw a 335 % gain.

Despite the rise in digital book sales, print continues to reign supreme in the United States. Hardback book sales climbed by approximately $3 billion year over year, but paperback and mass-market book sales also increased.

For years to come, print books will continue to drive income in the book business. Books are a great method to unwind and entertain individuals, with “pleasure” being the most common motive for reading among adults in the United States. With an average of 2.24 million monthly searches for the phrase “books,” it's apparent that they'll keep going till 2022.

Consider the phrase “friends trust friends” when it comes to booking promotions. Because book promotion relies on word-of-mouth from influencers and friends, you'll want to work with nano-influencers on social media.

Customer reviews are usually a wise decision when it comes to marketing books. Testimonials on sites like Goodreads and Amazon may help readers determine if a book is suited for them and urge them to buy it. Interviews on podcasts are another method to advertise and sell your books.

2. Vinyl LPs and CDs

Global order growth (YOY): 25,048%

Top Countries: United States, United Kingdom

In the second half of 2021, records were one of the best-performing products. Vinyl LPs are ideal for selling at any time of year, but especially during the holiday season when you can capitalize on Christmas bargains. You may resale popular, recently released albums or sell rare old vinyl online.

There are plenty of chances to sell music online, with a global industry of $1.3 billion (and increasing). In 2021, independent record stores sold about half of all vinyl LPs. In that year, vinyl records accounted for one out of every three albums sold in the United States (physical and digital versions combined). The global order growth for music CDs increased by 5,404 % year over year.

You may sell records online through your Shopify store, on third-party markets like Amazon and eBay, and even on social media platforms like Instagram and Facebook. Discogs, for example, is a specialty marketplace for vinyl. You may also sell in bulk to record shops throughout the country. Selling related items like record players and headphones might help you grow your product range.

3- Belt buckles

Global order growth (YOY): 1,902%

Top Country: United States

Belt buckles are one of those high-profit-margin goods that are always in style.

The keyword “belt buckles” receives 90,500 monthly searches, confirming the popularity of this hot item. There are other possibilities for words such as:

• Unique belt buckles: 1,300 searches per month
• Western belt buckles: 9,900 searches per month
• Custom belt buckles: 14,800 searches per month
• Belt buckles for men: 27,100 searches per month

You may also take this niche in a variety of directions by opening a separate store or a product collection within a larger fashion accessories store, or by marketing your items to one of the many belt market sub-niches. Depending on how you position your brand, you might be able to branch out into adjacent product categories like boots or hats.

Whether you pursue organic development or employ their advertising possibilities, visual platforms like Facebook, Instagram, and TikTok are fantastic outlets for growing your company. Influencer marketing is another option for generating growth. For a price or a percentage of sales, influencers may model your clothing and promote your business.

4- False eyelash accessories

Global order growth (YOY): 1,823%

Top Country: United Kingdom

Are you looking for a hot item to offer in the beauty industry? Shopify businesses, Google, and AliExpress are all reporting a spike in demand for false eyelash accessories.

False eyelash accessories combine well with other goods like brush-on glue and applicators, making them fantastic item to have in a beauty store and use to build different product bundles.

Focus on visual channels like Instagram, TikTok, and YouTube when marketing popular health and beauty goods. You may team up with industry influencers and run Instagram advertising to promote items and drive sales. Create your own Instagram account and post stuff on beauty, brows, and techniques for a more long-term solution.

For example, you could:

• Repost user-generated content.
• Run a contest.
• Create YouTube tutorials.
• Make Instagram Reel or TikTok highlighting premium product features.
• Do a Q&A on Instagram Live on how to use your products for the first time.
• Publish product posts with shopping tags.
• Create funny Instagram Stories to promote your products.
• Publish carousel posts.

Why are these kinds of trends good for selling popular things on the internet? To increase your potential sales, you may easily expand your product range to include additional popular beauty products.

5- Household cleaning supplies

Global order growth (YOY): 1,721%

Top Country: Brazil

The market for household cleaning goods grew dramatically at the end of 2021, and the new trend does not appear to be slowing down anytime soon. According to recent projections, the worldwide household cleaning supplies market is estimated to reach $320.8 billion by 2028. You don't want to miss out on this hot product. Cleaning materials may be used on a variety of surfaces in the house, including toilets, floors, worktops, and other surfaces.

In this industry, there is a lot of competition. Retailers such as Walmart, Target, and Amazon control a substantial portion of the market. However, they all cater to the same demographic: older people with greater discretionary cash, which provides you a distinct selling advantage.

While traditional cleaning solutions are still the most popular, data reveals that people are increasingly gravitating toward environmentally friendly cleansers. Natural cosmetics that are eco-friendly and gentle on the skin and the environment are becoming increasingly popular. People are prepared to pay a premium for organic and natural items, and you can simply cross-sell them.

Cleaning products may be sold online via social media sites such as Instagram or TikTok, and appropriate campaigns can be conducted to appeal to both older and younger audiences. Targeting eco-conscious millennial families that have recently had a kid, for example. Your social media success is determined by how well you interact with each group and provide engaging content to attract buyers.

You may make a movie to demonstrate the advantages of your supplies. Seasonal freebies can also be used to promote new items and bestsellers. Instagram or TikTok will be your best chance for sponsored advertisements because you can utilize behavioral targeting to discover clients based on their interests and purchasing patterns.

6- Circuit boards and components

Global order growth (YOY): 1,478%

Top Country: Netherlands

Circuit boards and components are proving to be a lucrative business area. The home renovation industry is estimated to exceed $68.4 billion by 2025. Resistors, capacitors, inductors, and transformers are among the components that retailers are carrying in their stores.

This product is worth considering since it provides shops with several expansion options. Circuit boards are found in a variety of products, including:

• LEDs
• Medical devices
• Gaming systems
• Industrial equipment
• Safety and security equipment
• Automotive components like navigation systems
• Consumer electronics like computers and home appliances

Search-based marketing, such as Google Shopping or Amazon, can help you sell popular items like these. Every month, more than 5,400 individuals look for control boards, and 450,000 people look for “motherboards,” which are the major circuit boards in system units. Working with YouTube personalities or bloggers to advertise your control boards and components is another possibility.

7- Play vehicle accessories

Global order growth (YOY): 1,418%

Top Country: Sweden

For many years, children's play cars have been a favorite hobby. They're a fun method to foster imaginative play and keep kids occupied while their parents work from home.

With an average of 22,200 monthly searches for the phrase “play automobiles“, it's apparent that these toys will be popular well beyond 2022. Chargers, batteries, remote controls, racing circuits, and other accessories are available.

Consider organic word-of-mouth promotion when it comes to promoting play cars and accessories. Toys are heavily reliant on recommendations from friends and influencers. On social media platforms like Instagram and Facebook, you may work with influencers. When selling these toys online, customer reviews and feedback are crucial.

Create a social media strategy centered on the use of your toy cars and accessories by children. To develop trust with potential customers, utilize photo carousels and videos to show them in action, as well as user-generated material from your followers' profiles. Run a contest to give away free items to expand your email or Messenger marketing subscriber lists if you have the funds. Then you may design drip marketing campaigns that gradually turn subscribers into clients.

8- Dinnerware

Global order growth (YOY): 1,141%

Top Country: Netherlands

Modern dinnerware sets are becoming a popular item to offer on the internet. Dinnerware can transform a tablescape into something suitable for both everyday meals and entertaining. The tableware industry is expected to reach $55 billion in global value by 2027, with no indications of slowing off.

Dinnerware is available in a variety of styles, including modern farmhouse, rustic, antique, and classic, allowing you to spruce up any table and appeal to certain consumers. You may buy dinner sets in bulk from a distributor, locate them at antique fairs, or make your own to sell online.

There are a few venues to sell your tableware online if you want to make it a bestseller:

• Niche sites like Etsy and Big Cartel
• Through your store built on Shopify
• Third-party marketplaces like eBay and Amazon
• Social media sites like Facebook, Instagram, and TikTok

Another option is to create a Pinterest account and share advice and photographs there. Pinterest users are drawn to DIY craft and home décor material, so you may be able to connect with potential consumers.

9- Pet carriers and crate accessories

Global order growth (YOY): 1,520%

Top Country: Sweden

The popularity of pet carriers and crate accessories has skyrocketed on the Shopify platform in recent months. As individuals reintroduce pet travel, this product trend is expected to continue. With a compound annual growth rate (CAGR) of 3.95 % from 2021 to 2028, the pet carrier market is expected to reach $851.5 million by 2028.

With a large monthly search volume, there are many various sorts of carriers to sell. Every month, 49,500 people search for “Pet carrier“. Long-tail keywords also include:

• Small pet carrier: 4,400 searches per month
• Pet carriers for cats: 2,900 searches per month
• Pet carrier backpack: 8,100 searches per month
• Dog carrier for car: 9,200 searches per month
• Pet carrier airline approved: 6,600 searches per month

You may promote these products in a variety of ways:

1. Start a pet care blog.
2. Sponsor a pet shelter or event.
3. Offer a price-match guarantee.
4. Share user-generated content on social media.
5. Cross-sell with other pet products or companies.

To promote traffic to your website and generate sales throughout the year, you'll probably want to look into social media and Google Shopping advertisements. If you wish to grow your product range, product-sourcing software can help you identify new auto parts and accessories to offer.

10- Curtain and drape rings

Global order growth (YOY): 1,046%

Top Country: Netherlands

In recent months, there has been an upward trend in curtain ring sales. People are staying at home more and doing home renovation tasks.

The term “curtain rings” produces 22,200 monthly searches. You might also use an SEO strategy to target the following variations:

• Wooden curtain rings: 3,600 per month
• Eyelet curtain rings: 2,900 per month
• Curtain rings with clips: 9,900 per month
• Shower curtain rings: 9,900 per month

Create a blog with home renovation and DIY tips and techniques, as well as links to your items, to promote curtain rings. Then, on Facebook or Google, run retargeting advertisements to your blog traffic.

Targeted keywords like “curtain rings without clips” or “decorative curtain rings with clips” should be used in Google Shopping advertising. Customers who already know what they want will be attracted to this. They are more inclined to buy from your ecommerce business if you are in front of them.

11- Marine radar

Global order growth (YOY): 1,044%

Top Country: Sweden

Another popular product that is seeing substantial growth is marine radar systems. The trend is more popular during some seasons of the year than in others, but consumers hunt for maritime navigation and gadget accessories all year. The market is likewise large, with a predicted CAGR of 3.59 % from 2021 to 2026 of $147.29 million.

According to Keywords Everywhere, the phrase “marine radar” receives roughly 12,100 monthly searches. People are also looking for terms like “marine radar app” and “marine radar bundles“, which garnered 480 and 260 monthly searches, respectively.

Some items you can sell under this category are:

• Mounts
• Displays
• Transducers
• Cables and adapters

Using Google Search advertisements to promote this popular product might be profitable. It can assist you in attracting high-intent shoppers to your business and bringing them in to make a purchase. Another approach is to use Facebook advertising to target certain groups depending on the design or functioning of your navigation system.

Hikers may require a portable GPS, while others may only require a car GPS case. You'll want to use channels like Instagram to share product photographs. You may work with micro-celebrities and influencers to get your items in front of a large audience there.

12- DJ systems

Global order growth (YOY): 741%

Top Country: Netherlands

DJ systems are one of those sporadic fashionable things that show up every few years and may generate huge profits while they're hot. According to trend data from Keywords Everywhere, projectors had a claim to fame in 2017 and 2019, and again in 2020.

Around 4,400 searches per month are made for the phrase “DJ equipment for sale“. People are also refining their searches by kind, with 90 and 880 searches per month for keywords like “DJ systems for beginners” and “DJ equipment bundles“, respectively. These top-selling items provide you with several options to resell accessories such as high-end DJ mixers and resale controllers from well-known companies like Numark and Pioneer.

Target Google advertising to consumers looking for particular DJ equipment, such as high-end systems or starter kits, to advertise this product. You may open an online store where you can sell equipment and accessories. Make movies that demonstrate how to set up the system and improve as a DJ. Alternatively, reach out to influencers and ask them to endorse your items.

13- Measuring cups and spoons

Global order growth (YOY): 758%

Top Country: Sweden

Measuring cups and spoons have been popular item recently. The market for kitchen utensils has risen at a CAGR of 4.25 % over the last several years. Brands are developing new products, such as measuring cups and spoons in a variety of materials and designs.

The phrase “measuring cups” produces 201,000 monthly searches, with related words such as “measuring cup set” bringing in 4,400 monthly searches and “measuring cups for baking” bringing in 4,400 monthly searches.

In addition, “measuring spoons” generate 60,500 monthly searches, while “measuring spoons in grams” and “plastic measuring spoons” generate 1,600 and 1,000 monthly searches, respectively.

This suggests that selling measuring cups and spoons online might be a lucrative business. There are other sorts to sell, providing you with a plethora of fresh product options as you build your business.

Begin by deciding which kind of measuring cups and spoons you want to sell—plastic, brass, gold, wooden, one-of-a-kind, and so on. Then, use popular roundups and gift recommendations to advertise your items. You may contact online media and request that they link to goods on your website in their articles. (When people arrive at your site via an external blog article rather than an ad, they are more likely to buy.) Then, to recoup the transaction, target customers who looked at the product but didn't buy it using retargeting advertisements.

Another approach is to use Google Shopping advertisements that are based on searches. To boost purchases, you may run advertising to those looking for specific keywords like “magnetic measuring spoons“.

14- Shampoo

Global order growth (YOY): 764%

Top Country: Sweden

Shampoo is another popular product that has recently become popular. Shampoo demand fell 1% in 2020, similar to other personal grooming goods, with manufacturers including Procter & Gamble reporting a 1% loss in revenue compared to 2019.

Shampoo, which is part of the $94 billion hair care business, made a comeback in late 2021 and is expected to continue in early 2022, with strong worldwide order growth among Shopify merchants.

You may sell a variety of shampoos, including:

• Anti-dandruff shampoo
• Kids’ shampoo
• Medicated shampoo
• 2-in-1 shampoo

Growing public awareness of the dangers of chemicals and celebrity endorsements are driving demand for organic and natural goods, as well as tiny, travel-size packs.

Keywords Everywhere's trend data reveals the following search volumes:

• Shampoo: 673,000 per month
• Dry shampoo: 165,000 per month
• Organic shampoo: 33,100 per month
• Anti-dandruff shampoo: 74,000 per month

Shampoo is generally one of those goods that sells itself. There are, nevertheless, several entertaining methods to promote shampoo to your target demographic:

• Creating empowering shampoo ads
• Developing punchy shampoo branding
• Reach them directly with Instagram ads
• Using unique packaging and unboxing experience
• Source partnerships with Instagram influencers and bloggers

Shampoo is less prone to seasonal fluctuations, so this market might be a hit if you're seeking a year-round product trend. To earn direct sales, you may run Google Shopping ads for high-intent phrases like “organic shampoo for hair loss“.

15- Computers

Global order growth (YOY): 609%

Top Country: Netherlands

Computers are expected to be one of the most popular items in 2022. Desktop computers have an operating system and CPU, as well as storage, graphics cards, speakers, and a display screen, allowing you to get through even the busiest days.

Workstations and desktops, as well as portable and mobile goods, are all available on the market. Computers are utilized for personal and corporate activities, gaming, university students, and commercial businesses, with a market value of $505.45 billion expected by 2025.

Every month, 2.24 million searches are made for the phrase “computers“. Consumers, on the other hand, may find it difficult to locate what they want because there are so many distinct sorts. They could, for example, desire to invest in a high-end gaming machine. Alternatively, you may opt to use a less expensive all-in-one computer to browse the internet and respond to emails.

Selling in the computer business allows you to diversify your product offerings. To improve average order volume, sell keyboards, cables, printer ink, audio and video equipment, memory cards, game hardware, and other accessories.

You'll need to find a specialized market to promote blockbuster items like PCs online. Gamers will have different needs and budgets than parents who are buying a computer for their house. Decide who you want to market to and design landing pages for them on your website.

People who are having trouble purchasing PCs will look to the internet's “best of” recommendations for extra information. You might be able to get a space on a top-ranking guide or even construct your own to market online.

Consider targeting consumers by brand names, such as Android or Samsung tablets, if you want to run Facebook or Google Shopping advertisements. Nations where tablets are popular, such as Canada and the United States, use Facebook's targeting to locate distinct demographics to target.

16- Cables

Global order growth (YOY): 593%

Top Country: Netherlands

In 2020, the worldwide wires and cables market is expected to be worth $183.14 billion. From 2021 to 2028, it is predicted to grow at a CAGR of 4.4 %. Wires and cables are in high demand in the commercial, industrial, and residential sectors. From hospital-grade MC cables to multichannel RCA and HDMI cables, you may specialize in offering a wide range of cables and wires.

A total of 368,000 searches for the phrase “cables” are made each month. According to data from Keywords Everywhere, users are looking for particular sorts of cables:

• Cables RCA: 3,600 per month
• HDMI cables: 550,000 per month
• Wires and cables: 8,100 per month
• Electrical cables: 33,100 per month
• Ethernet cables: 368,000 per month

To attract particular consumers, you may run Google Shopping advertising targeting long-tail keywords, as well as Facebook ads to test different audiences and learn more about who buys cables and wires.

17- Mousepads

Global order growth (YOY): 580%

Top Country: France

A mouse pad is something you're probably acquainted with if you've ever used a computer. As more individuals work from home and spend more time online, the COVID-19 epidemic has aided this tendency. Mousepads protect both your mouse and the surface on which you operate it from wear and tear.

These mats are a matter of personal preference. People may be seeking certain varieties, such as a huge mat or one with a built-in charger, or an inexpensive one, therefore the feel and glide will be subjective.

Keywords Everywhere's trend data reveals the following search volume:

• Mousepads: 823,000 per month
• Large mouse pads: 18,100 per month
• Mouse pads gaming: 90,500 per month
• Custom mouse pads: 49,500 per month

To advertise this bestseller, you'll need to get to know your target market thoroughly. The preferences of each part will be different. Decide if you'll go after gamers or not. Or entrepreneurs that run their businesses from their homes?

Display your mouse pads in action. You might, for example, hold a contest in which consumers submit photos of their computer setup. Alternatively, staged images of the mouse pad in a suitable environment might be posted on social media and used in advertisements. Working with influencers is another effective strategy to sell mouse pads and get them in front of new customers. Using Google Ads to promote this popular product in cities where your target audience lives might be successful.

Time to Get Selling

These are just a few trending products to sell in 2022, but there are plenty more to pick from if you're a new dropshipper or have an existing company. Finding high-quality items is just one aspect of the process. The true challenge is determining how to promote them.

Let us know what products you plan to offer in your store in the comments. Good luck with your sales!