Blogging software is essentially a simple Content Management System (CMS) that allows you to quickly add new pages to your site and integrate them into the navigational structure and linkage. Because blogs and blog posts are text-rich, link-rich, frequently-updated webpages that employ stylesheets or CSS and have very little unnecessary HTML, they inherently search engine friendly.
The process of optimizing a blog is comparable to that of optimizing a website, and the process of optimizing a blog post is similar to that of optimizing a web page. The results, however, may vary based on the blogging service or program you use. Your blog may rank significantly higher in search engine results pages than static website pages if you follow a few easy criteria for search engine optimization.
Here are the most crucial guidelines to follow to have your content ranked for your desired keywords.
1- Use your primary keyword in your blog domain
Whether you choose a different domain (which is suggested), a blogging service, or a subdomain of your site to host your blog, make sure the URL contains the principal term you want to optimize for.
Get a domain with the term “RSS” or put the keyword in a subdomain like http://ebizwhiz-publishing.com/rssnews/ if you want your blog to be discovered for the keyword “RSS“.
Getting a domain name that includes your name might help with branding, especially if you’re running a personal blog.
Keywords in the domain or subdomain, on the other hand, are a step in the right direction if you’re doing it for business and want focused traffic to come your way.
2- Use your primary keywords in your blog header tags and the title of your posts
If your main keyword is “business blogging“, make sure the words “business“, “blogging“, or both appear in your blog headers (H1 or H2 tags), as well as the titles of each of your entries.
The keywords in your post title will usually be included in the file name of the URL posts created by most blogging software.
If you have a Blogger blog and title your article “Search Engine Optimization For Blogs“, Blogger will construct a page for you and name the file “search-engine-optimization-for-blogs.html” or something similar.
You may need to use the mod-rewrite command with other server-side software like WordPress and Movable Type to store the title of your items as a permalink.
3- Use your Secondary Keywords in the body of your Post
If you want to rank for secondary keywords, use them sparingly in the body of your content and sprinkle them liberally in your blog headers and links.
Don’t go overboard with this, otherwise, your postings may come out as artificial and spammy to your viewers.
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4- Use your Keywords in the anchor text of links
The value of keywords in links is greater than that of ordinary text.
When connecting to other blog posts or pages on your main site, include your major and secondary keywords in the anchor text of links.
Link keywords where they organically exist in the body content but don’t go overboard or your sites will look spammy.
5- Make sure Search Engines can Spider your Blog Easily
Make sure the side navigation bar is visible on all pages of your blog.
Make sure your blog’s archives and earlier entries are freely available from all pages so they may be spidered.
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6- Get Backlinks from other Blogs or Websites
Links linked to your blog or posts are necessary for increasing PageRank and improving your blog’s position in search engine results.
Many individuals have suggested Blogrolling as a way to build links to your site.
BlogRolling is a link list organizer for your blog or journal that manages all of your links in one place.
Instead, I suggest you concentrate your linking efforts on the approaches presented here.
Submitting to Blog Search Engines and Directories:
Getting high-quality backlinks to your site requires submitting your blog and RSS feed to blog search engines and directories. Here is the most comprehensive list of locations to submit your feed or blog that I’ve come across.
Many blogs with similar themes are generally prepared to swap connections with one another, forming densely interconnected networks or communities. Most blogging software makes it simple to exchange links with other blogs.
You may also use trackbacks to gain links back to your blog. One of the drawbacks of using Blogger is that it does not generate trackback URLs that people may use to link back to your content automatically.
Haloscan is a free service that adds comments and trackbacks to your Blogger site automatically.
However, if trackbacks are an essential part of your linking strategy, I recommend employing software or a system that automatically adds this capability.
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You may also gain backlinks to your site by leaving genuine comments on other people’s blogs.
7- Update Frequently
Fresh material is the best kind of nourishment for search engine crawlers.
Use all of the criteria described above to post and update your blog regularly, and there’s no reason why your blog won’t achieve top ranks in a short amount of time.
8- Stay Put
Once you’ve started a blog, attempt to keep it on the same domain and blog host or system for as long as you can.
If you decide to relocate, you risk losing a significant amount of traffic, readers, and search engine rankings.
Search Engine Optimization For Blogs