Business owners are well aware that their brand is no longer defined by a single URL. Your brand works best when it lives and thrives on several platforms, including social media, apps, markets, and content—not to mention your online store. Link in Bio.
That’s why, especially among companies and artists, link in bio tools have risen in popularity. Shopify’s Linkpop, Linktree, and Lnk.Bio, for example, allows you to create a list of links on a custom landing page with a reduced URL.
They’re known as “link in bio” since it’s a term that’s frequently used in social media captions. Because you can’t place a link in an Instagram or TikTok caption, you send visitors to your profile page’s bio page instead. Normally, it would just be a link to a single business or YouTube channel, but with bio tools, you can do so much more with that one, essential connection.
A link in bio tool worth using
Linkpop from Shopify has a lot of advantages over other services since it combines link organization with ecommerce functionalities. This is significant since having an online audience or company entails the creation of an ecosystem. It’s not uncommon for a creative to manage a Facebook page, an Instagram account, a TikTok account, and maybe a YouTube channel or Twitch broadcast at the same time. Perhaps you’ve also put a lot of effort into creating content for a blog, a newsletter, or a landing page.
You can eliminate the difficulty of picking which link to promote on various biographies on your online accounts using Shopify’s Linkpop. Linkpop is a single location where your audience and consumers can discover you no matter where you are. It’s also a great method to draw attention to certain goods and categories on your Shopify site, ensuring that buyers discover precisely what they’re searching for.
Linkpop is the ultimate link in bio tool that can serve as a sales channel, whether you’re wanting to boost your social media presence or convert your followers into clients. Customers are more than twice as likely to buy from a shoppable link on Linkpop than from another link in bio tools, so we know this.
For those trying to convert audiences into consumers, Linkpop is the clear winner, and there are several reasons why artists, companies, and influencers adore it.
Starting a Linkpop page to curate your top links is entirely free. To get started, you’ll need a Shopify account, but you don’t have to be on a premium plan. It may be used to highlight web pages, blogs, playlists, and other types of content. Link your Shopify store to add purchase buttons and make your link in bio shoppable whenever you’re ready to feature and sell your things online.
Unlike Instagram or TikTok, Linkpop allows you to personalize your profile page. Colors that fit your identity, a typeface that compliments your content, a logo, social media icons, and more may all be added. You may also use linkpop.com/mystore or linkpop.com/aseducatecom to create your own personalized URL.
Linkpop was really quick and simple to set up. I adore how it will improve our consumers’ Instagram buying experience!as-educate
After you’ve created your free page, you can begin creating your link collection. New products, sale items, your newest works, or connections to your inspirations—anything you want to share with your audience should be highlighted. You may also add your favorite Spotify playlists, podcast episodes, or YouTube videos that are currently trending.
You’re also not restricted to just one page; you may build multiple pages for each of your online personas. Linkpop supports up to five accounts, making it ideal for social media administrators, people who manage many brands, or even people who just wish to keep their personal and work online identities distinct.
Every business needs a swift and efficient checkout process, which Linkpop easily offers.as-educate
The most significant benefit of Linkpop for businesses and creators is the ability to create shoppable links. Customers may shop without having to visit your website if you integrate your items right onto your Linkpop page. Thanks to the power of Shop Pay, every shoppable link contains a “purchase it now” button, bypassing the cart and allowing your consumers to buy in only three clicks.
If you’re using Shopify, your whole product catalog will be ready for you to upload to Linkpop. This opens up a whole new sales channel for your business before a buyer ever sees your website. Because Linkpop is powered by Shopify, your customers will have access to a quick and secure checkout experience that is trusted by millions of merchants all over the world.
Linkpop has become a must-have in all of our social media biographies, and the ability to include product images has helped boost purchases.as-educate
Linkpop serves as a one-stop-shop for your audience to locate all of your social media accounts. Every major social network, including Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest, and LinkedIn, is compatible with Linkpop.
Linkpop also integrates with your Shopify store and offers complete support for YouTube and Spotify media. While social media is the most common location to share, Linkpop may also be used in email, text messaging, and anyplace else where a URL can be pasted or typed. So, in a nutshell, it works everywhere.
Linkpop makes it simple for me to manage and distribute my blog content and items in one spot! It has made a significant effect on my business.as-educate
You can also add your unique URL to a QR code with our QR code generator. Then just print the code on stickers, brochures, posters, billboards, or wherever else you want to attract clients and generate interest in your products. Anyone who sees it may scan it with their smartphone and immediately begin purchasing.
Knowledge is a powerful tool. The more information you have on how visitors engage with your material, the better. That’s why Linkpop provides free analytics tools so you may learn from your visitors’ actions and decisions.
Linkpop can tell you how many people have visited your profile, the links they clicked, and the average number of clicks each visit. You can also plot sales over time to observe which months generate the most revenue. To give extensive data like this, another link in bio tools usually needs a subscription membership.
You can alter your methods to gain more attention, grow your following, and generate more purchases once you understand the statistics behind your audience.
Ready to claim your URL?
Shopify’s Linkpop link in bio tool is completely free and ready to use right now. Setup is simple and quick—you can go from signup to launch in a matter of minutes—then start spreading the word about your unique Linkpop URL. Linkpop can help you grow your audience, showcase your creativity, and increase your sales.
How to make your link in bio with Linkpop in 5 easy steps
To begin, go to Linkpop.com and log in using your Shopify account. You can make one for free if you don’t already have one. If you already have a Shopify store, just log in with your login email and Linkpop will be linked to your product catalog in a matter of seconds.
You may start having fun after you’ve gotten in.
Step 1: Set up your profile
You may change the appearance of your Linkpop page under the Profile tab.
To complement your existing logo, you may alter the typeface, background color, and font color here.
Following that, you’ll be able to obtain your Linkpop’s URL, which will be linkpop.com/yourname. Because you can’t modify your name after you’ve selected it, go with something straightforward like your business name or your name if you’re a creator.
You’ll also choose a profile photo, which may be your logo or the title of the page. After that, you’ll fill up a bio. You may use the same bio you use on social networking sites like Instagram for consistency.
On the same page, all of your modifications will be shown in a mobile-friendly preview. Remember to save your work by clicking “Publish“.
Step 2: Add your social channels
You may link to your numerous social media outlets on the Social media page.
When you fill in these boxes, the symbol for each site appears on your Linkpop, along with a link to that page. One of these symbols may also be used to link to a Shopify store.
You may link to a specific social media profile again on the Links page if you wish to attract attention to it. To make it apparent where that link will go, we recommend including the social networking app’s emblem once more.
You may also utilize the Links tab to create a link to a specific social media post, such as a famous TikTok or YouTube video, and use it to draw attention to it.
Step 3: Add your store link
Although your store link has an icon, it’s a good idea to include it in the links area as well.
You may build a button link to any URL or any product in your shop in the Links tab. You should start with a connection to your store’s main page, but you can be more creative by including links to items like:
- Sale pages
- New releases
- Seasonal items
- Individual product categories
For example, Jack & Bo provided new arrivals as well as links to its Play collection.
You may decide what to add by looking at your top-selling categories or looking at your shop’s data to see which categories get the most traffic.
Step 4: Add product links
You may add buttons for specific goods that you sell with a Shopify store that is connected.
It’s not a good idea to cover everything, however, you may highlight the following points:
- A new product
- Your top seller
- A product you’ve recently posted on social media
Sugardoh, for example, places its key product—classic sugaring paste—front and center in their Linkpop, making it one of the first things customers see.
Step 5: Get creative
You should include links to your social media accounts, store, and products, but you may also think beyond the box.
Consider adding links to:
- Blog posts
- Press coverage
- Customer reviews
- Your retail locations
- Marketplaces you sell on
- Your contact information
- Your newsletter sign-up page
- Your business’ story or founder’s bio
Take a look at the Linkpop for Pink House for ideas, which goes beyond the fundamentals to provide clients a more complete view of the business.
Make those links pop
Let’s wrap things up with one final example. This is the Linkpop for Station, a cold brew and cold brew concentrate manufacturer.
A potential client may simply access (and in one place!) links for using Station’s link in bio profile.
- Top-selling products
- Where to buy at retail stores
- Station’s subscription service
- Station’s social media profiles
- Information for new customers
Furthermore, it informs us that its Linkpop-built link in bio is having a beneficial influence on sales.
Station informed us, “Linkpop has become a must-have in all our biographies for social—the extra opportunity to display product photographs has helped boost sales.”
Using a link in bio tool keeps all of your critical information in one place and allows you to update it as your business grows. You may reorganize or add new links at any moment based on what’s selling, trending, and what you want consumers to see right now. You may strategically optimize as you go by analyzing your metrics.
You’ve spent time building your online presence, and now you can bring it all home with the help of a link in bio tool.