Since its debut in 2010, Instagram has developed from a platform that just allowed users to post photos online to one that allows them to quickly produce, edit, and publish their own videos in a number of formats. Instagram Video.
These videos give Instagram a new depth that still photographs can’t match, whether they are shared as Instagram Stories, posts, or Reels in your feed. Additionally, these Instagram videos don’t need to be elaborate or expensive productions.
In actuality, low-budget videos frequently have a more realistic appearance (and are more powerful) than high-budget ones. With the choice to utilize the video editor on Instagram, a PC, or a number of practical mobile applications, you can create engaging videos for your brand’s Instagram page using only a smartphone.
3 types of Instagram videos for promoting your store
The most interesting sort of material on the network is video. According to a survey, Instagram videos often receive more than 24 comments per post, compared to just under 15 comments for each post of a picture. Additionally, videos average roughly 1,098 likes. Additionally, 91% of active Instagram users claim to view videos there every week. These factors make publishing videos to your brand’s Instagram page a wise video to increase engagement.
Live, Reels, and Stories are the three primary categories of Instagram video formats.
1. Live videos on Instagram
Use the Instagram Live video function if you have a spontaneous video idea that doesn’t need editing or if your concept works best when implemented in real-time. By heading to your story in the upper left corner of the app and selecting the Record option, you may record right in the app and alert your followers of your Livestream. This is a fantastic method to document live events, such as pop-up stores, and demonstrate to your followers what you’re doing at the moment. Think of also holding seminars or in-person demonstrations of how customers may utilize your items.
A lot of companies work with influencers on Instagram Live by having them take over the brand’s live stream for a certain amount of time. These takeovers are a fantastic method to attract new fans and establish new connections when they are jointly marketed by both sides.
Another approachable, genuine method to generate buzz and inform your fans of major news, like the introduction of a new product, is through Instagram Live. Want to express gratitude to your audience for attaining a significant milestone or quickly respond to business news? By taking the time to Video, edit, and post polished videos, and live videos make sure you don’t miss out on current events. By enabling comments, you may even transform your live stream into more of a dialogue with your viewers.
You may share the video you generated to Instagram Stories after the live broadcast if you want it to remain available to viewers who were unable to see it. Additionally, you may find it in your Live Archive.
2. Reels on your Instagram feed
In a recent upgrade, the site converted all Instagram feed videos into Reels, which functioned similarly to TikTok videos. To your Instagram Reels, you may add sound effects, music, stickers, and tags for any highlighted items. Reels are a terrific method to broaden your audience and reach new people because Instagram showcases these videos on the Explore page, users’ main feeds, and the Reels tab. Reels videos may be used as advertisements if you want to increase visibility even more.
With Reels, the possibilities are limitless. MATE the Label, an organic and “clean” clothing company, utilized Reels to showcase their garments in usage, naming the model and content maker in the example below.
Here is all the information you need to know about Instagram videos and Reels on your feed, including the video’s specifications:
- File size: 4 GB max
- Aspect ratio: 1:91:1
- Max length: 90 seconds
- File type: MP4 or MOV recommended
- Orientation: square or landscape
3. Videos on Instagram Stories
Instagram Stories are yet another effective tool for brand promotion. Instagram reports that 58% of users are more interested in a company or product after seeing it in a post on Stories. Instagram Stories, as opposed to ordinary Instagram posts, don’t appear on your brand’s feed. Unless you save them to your page’s highlights beneath your Instagram bio, Stories vanish after 24 hours. But don’t worry; if you need them later, you can still find them in your archive.
You may upload a previously recorded video to your Stories or start from scratch by making a new Instagram video using the app’s Stories feature. You can add Instagram stickers, text, and effects before sharing with your followers, much like you can upload a photo from your camera roll to your Stories.
Instagram videos aren’t always made using a camera. For instance, vegan condiment company Pazalsear produced a video for their Stories to advertise its Shopify website. Screen capture of the website is shown in the video. As a result, customers can always see that the products are offered for sale online as well as in the physical markets the company frequents. It then saved the video to its highlights section for promoting the aforementioned website.
Instagram Stories Videos are only 15 seconds in duration; lengthier videos are automatically divided into 15-second chunks when shared. Make careful to clip portions that are 15 seconds or fewer in advance to avoid an uncomfortable cut at a crucial moment in your video.
The following criteria apply to story videos:
- Max length per segment: 15 seconds
- Aspect ratio: 9:16 at 1080 x 1920 pixels is the recommended resolution, however, you can resize your videos before posting them
How to create an Instagram video
Your final video, whether edited or raw, should be under a minute long. You may record it straight in the Instagram app, another camera app, or with a real camera.
When you’re satisfied with your video, you can post it to your feed in the same manner that you would a photo:
- Click the + sign in the app.
- From the sliding menu at the bottom of the screen, choose STORY or REEL.
- From the relevant folder on your device, choose the video.
- Review the video, experiment with the filters, enable or disable the audio, shorten the Video, add music, tag other users, and choose a frame to serve as the post’s cover picture.
Finally, you will be able to complete location tagging and add a caption before posting. You may also share the video with your other connected social platforms at this point. This last step is the same as it is with images if you’ve ever uploaded one to your Instagram feed.
Creating a live Instagram video
It’s quite simple to broadcast live on Instagram. Make sure you have a solid and dependable network connection first.
- Click the + sign in the app.
- From the sliding menu at the bottom, choose LIVE.
- Add a title and any applicable brand partners as tags.
- Try out your broadcast with a smaller audience.
- When you are prepared to go live, press the large circular button in the center.
You won’t be able to edit or add subtitles to Instagram Live videos because they are captured in real-time. To create a “room,” you can, however, invite other people to join your Instagram Live broadcast and broadcast alongside you. You can also see who has watched, read and share viewer questions for an interactive experience, add filters, and adjust camera and audio settings, as well as see who has tuned in. During your Live, audience members can ask to join; whether you add them is entirely up to you. Later, you may add creative touches before reposting them on your profile.
Best practices for promoting your store with Instagram video
Let’s get right to some best practices for promoting your company and items on Instagram with videos.
Be authentic instead of overly produced and promotional
Businesses often publish one of two types of videos on Instagram:
- polished, top-notch videos for brand recognition and promotion.
- amateur videos that let viewers look behind the curtain to learn more about the users of the products or the individuals that make up the business.
You’ll be relieved to learn that the majority of viewers now anticipate the second format—quick, simple Videos you create yourself. Lightly edited videos captured on your mobile device are the ideal method to show your audience that your brand is genuine and approachable, whether the footage is shot at your office, on-site at your most recent pop-up store, or at an event that your company is attending.
The Instagram video below demonstrates how the plant-based supplement company Ora Organic employs this strategy. Just a “homemade” video with a little text overlay—no elaborate production.
Alex Lee 10:15 AM (2 minutes ago) to me
Post Instagram videos regularly
When it comes to Instagram videos, consistency is crucial. You may improve your creative process and maintain your brand top-of-mind by blogging frequently. Change up the Instagram video formats you use and the content you include in each one. Some Videos can be more product-oriented, while others might be more focused on telling your brand’s narrative and fostering genuine connections with your audience.
If you lack material, consider getting videos from your clients. Check out the posts and Stories that they’ve tagged your company in. Your audience may be a significant source of user-generated video material, whether it comes in the form of customer reviews or their original video content where they have just labeled your product since it is obvious. Anytime you share user-generated material, just be sure to give the originator due credit. Additionally, it’s smart to get approval beforehand.
Tell a compelling brand story
Instagram videos are a great way to tell your brand’s narrative. Today, when customers are increasingly looking to form emotional connections with businesses that reflect their values, emphasizing your narrative may be very beneficial.
For instance, the Fashion brand Kūla with modest yet moral beginnings. The goal of founder and designer Stephanie Fuentes-Aponte was to establish a handcrafted, sustainable clothing line that would reflect her particular style.
From the start, it has chronicled its journey on Instagram, including behind-the-scenes photos, brand inspiration, fabric details, and information about significant turning points. Kūla also had no trouble coming up with videos to upload on its feed and Stories to post to share the experience with its fans after taking part in a local fashion show.
Promote your brand and products
Direct sales can be aided via Instagram videos. By tagging your items through Shopping on Instagram, which is used by half of Instagram users to find new brands and products, you may convert more video views into purchases.
Users may finish a purchase using Instagram’s in-app shopping function without actually leaving the app, so you must be ready to generate sales. By directing visitors to a “link in bio” on your company’s Instagram profile, you may also encourage them to return to your website.
And the procedure is smooth if you use the Instagram-Shopify interface. When inventory syncs with your multiple commerce platforms, you can offer one-tap checkout, match the appearance of your website to your Instagram videos, and tag goods with ease.
Consider purchasing video advertisements if you’re currently earning purchases on Instagram to boost your performance. Instagram advertising may be purchased as either Stories or posts that show up on users’ feeds. Using material you’ve previously shared organically to target a new audience by demographic, region, interest, or behavior is the simplest approach to purchase advertisements.
Ready to incorporate video into your Instagram marketing?
Starting to test out your Instagram video marketing strategy is never too late. To employ a production team, you don’t require expensive camera equipment or a sizable budget. Some of the greatest and most successful brand Instagram videos were taken with a smartphone by an individual without any prior experience in video.
Instagram video FAQ
By linking your Shopify store to your account, labeling items, providing seamless checkout, and utilizing the other video tactics mentioned in this piece, you can utilize Instagram video to increase ecommerce sales.
By building Reels, uploading often, streaming live, and connecting your Shopify store with the social media network, you can use video to expand your e-commerce brand on Instagram.
Instagram videos may be as short as 15 seconds for Stories and 90 seconds for Reels.