How can I Increase Website Traffic? Every online business owner has thought about it for some time.
Perhaps you put a lot of time and effort into setting up your business and making final adjustments before opening, only to wonder where all the customers are when you finally do. You could have had consistent growth over the previous six months, but your traffic and revenues may have plateaued. Or maybe you've had success with one traffic-generating strategy and are interested in trying another.
Increasing traffic to your online store is essential for expanding your business, whether you're looking to attract your first or 1,000th customer. An increase in web traffic might indicate more customers and sales if your site is properly optimized for conversions.
Questions about increasing website traffic
The good news is that, from a marketing standpoint, the process for acquiring your first customer and your one-hundredth client is identical. However, several prerequisites must be met to ensure that traffic converts and costs are manageable. Only then can traffic successfully result in sales and profit. You need to be pondering:
- Is this a good product? A “good product” meets the implicit cost-benefit analysis of your target market.
- Is there a large target market? A market is a collection of people who have previously made purchases. Do consumers purchase the same kind of goods?
- Is there an addressable target market? A group of people who currently spend money on something and have clear, shared characteristics constitute an addressable market. Is there a particular market segment you might target?
- Is there a great product story and/or compelling copy? You may have a strong “why” for the product in comparison to rivals, but you still need to turn that pitch into compelling web content. Does their product, according to your sales pitch, convince them to buy? In the end, having excellent content will make you stand out.
- Is there a low-cost way to reach this audience? Keeping customer acquisition expenses low should be the aim. Do you have a variety of ways to connect with prospective customers?
How to increase website traffic
- Run paid ad campaigns.
- Engage on social media.
- Hire influencers.
- Use content marketing.
- Apply SEO strategies.
- Explore traditional marketing like TV, radio, or mail.
We've compiled a list of 21 tested, very effective strategies for increasing traffic to your online store.
Which tactic is best for your business?
For your particular business, some of these sources will generate more high-quality traffic, while others will generate more low-quality traffic.
Imagine the scenario where your target audience is a group of young professionals looking to purchase odd office supplies. In comparison to, say, Pinterest, LinkedIn could be a superior option. TikTok could be your best option if young adults under 20 are your target audience.
By focusing twice as hard on the most relevant traffic you can obtain, website traffic acquisition success may be found. Everyone's definition of “the most relevant traffic you can discover” varies greatly, so let's discuss each tactic for boosting web traffic in more detail:
- Tactic type: Whether the concept will serve as a long-term or temporary traffic generator Short-term tactics often require faster results but demand more maintenance or reinvestment. Though they yield results more gradually, long-term tactics are more durable and require little to no maintenance.
- Effort: The amount of effort, expertise, or experience the tactic will require from you
- Time to return on investment (ROI): It will take days, weeks, or months to see an increase in traffic and sales after investing time, money, or both in a traffic-driving tactic.
- Cost: The initial amount of money required to implement the tactic.
- Traffic potential: The total amount of traffic going to your store.
💡 TIP: Choose a tactic that you can use regularly as your goal. You won't get results if you spread yourself too thin by trying too many tactics at once; at that point, you'll become irritated and feel like giving up.
Ahmed Samir Founder of as-educate
Run paid social media ad campaigns
You must be able to put your business in front of your target customers if you want to increase website traffic. You may design highly targeted campaigns that provide bespoke ads to the customers most likely to click through and purchase your products using paid social media ads.
Here are some platforms to think about if you're thinking about launching paid social media ads:
1. Facebook ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰
Traffic potential (out of 5 👤): 👤👤👤
Facebook is the biggest social media platform in the world as of the first quarter of 2020, with 2.6 billion monthly active users. You have numerous opportunities to drive new customers to your online store via Facebook. You may target users using its feature-rich advertising platform by their interests, actions, location, and more. By maximizing the distribution of your ads and putting your message in front of people who are most likely to convert, Facebook can also be a tool that saves you time and money.
You may also serve automatically created ads to website customers who have already been to your site, highlighting the products they have already visited or added to their carts, by using Facebook Dynamic Ads. You can increase the amount of traffic to your website by using these effective ads to entice users to return.
2. Instagram ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💰): 💰💰
Traffic potential (out of 5 👤): 👤👤👤
With more than one billion active users globally and 90% of accounts following a business, Instagram is an incredibly popular platform.
A few of the Instagram tools to increase your following include creating videos or photographs for marketing purposes or finding hashtags on the platform. If you currently have a sizable following on Instagram, you aren't truly leveraging it to its best potential until you've tried its advertising platform. Instagram ads are most likely to result in website traffic and sales.
Ensure that you've signed up for an Instagram business account or transformed your account into a business account. As a result, you'll have even more ways to engage your audience with Instagram ads. You may start creating ads in the content type that is most convenient for you thanks to the platform's flexibility to produce ads such as photographs, videos, carousels, collections, and tales.
3. Pinterest ads
Tactic type: Short-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰
Traffic potential (out of 5 👤): 👤👤👤
As users visit the platform to think about upcoming activities and purchases, Pinterest is the best area to reach your prospective customers. According to Pinterest, 72% of active users say they use the platform to discover new products and services. In separate research, 90% of respondents stated that Pinterest gave them inspiration for what products to purchase.
Pinterest is popular for companies looking to get into these areas since it is so well-liked among niche markets like DIY crafts, home decorating, and remodeling.
Promoted Pins, a type of paid promotion available on Pinterest that places your Pins at the top of your customer's search results, may help you stand out from the competition. Pinterest is a fantastic tool for grabbing your consumers' attention and directing them to your online store since Promoted Pins blend in with the site's other content.
4. Google Ads
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰💰
Traffic potential (out of 5 👤): 👤👤👤👤
Google Ads, as opposed to social media advertising platforms, provide a singular chance to market your products and services to people who are already actively searching for them. According to Emarketer, 35% of users make a purchase five days after searching for a product.
You have the choice of showing your advertisement to users on the two biggest search engines in the world: Google and YouTube. Although the platform gives you the chance to increase web traffic and sales, it's difficult for novices to use, and you run the danger of spending a lot of money advertising to the wrong audience.
Search ads (SERPs), Google Display Network (PPC), and YouTube ads are the three methods offered by Google for getting your ad in front of web surfers. The amount you bid on your selected keywords will affect where you rank concerning other bidders and how relevant your ad is to the search term. Google ads work on an auction system. And you are aware of the potency of some of the information Google can provide if you have ever used Google Analytics.
5. TikTok Ads
Tactic type: Short-term
Effort: Medium
Cost (out of 5 💰): 💰💰
Effort: Medium
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰
Traffic potential (out of 5 👤): 👤👤👤👤
Contrary to what many people think, TikTok is more than simply a platform for popular videos and memes. For marketers in almost every demographic, it is still an incredibly potent platform. Data.Ai states that “TikTok scored #1 among all apps and games by consumer spending in Q1 2022 and the prior quarter, becoming the first app to ever surpass a game in consumer spending in a given quarter, first in Q4 2021, then again in Q1 2022.
The largest quarter ever for any game or app was also achieved by TikTok's worldwide spending in Q1 2022. Consumer spending on the app exceeded $840 million globally, up 40% from Q4 2021.
Although using the platform to produce high-quality content does require some commitment, it may be a terrific tool in your marketing toolbox. Shopify built TikTok Shopping in collaboration with TikTok because we love it so highly. Shopify is the first commerce platform to provide organic product discovery and shopping tabs to TikTok with TikTok Shopping, assisting artists and merchants in strengthening their connections with customers.
Engage in conversation on social media
Social media engagement goes beyond simply sharing a link to your online store on Facebook, Twitter, etc. in the hopes that it will increase website traffic. Social engagement entails starting dialogues with the right people, responding with consideration, and igniting passion.
6. Get friends and family to share
Tactic type: Short-term
Effort: Medium
Time to ROI: Weeks
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤
Turning to friends and family for assistance when starting a business is a terrific tactic to generate initial visibility, traffic, or even your first transaction (thanks, Mom!). It will likely be extremely unusual for your friends and family to see you open your own online store since people don't start companies very often. I hope they'll be willing to share the news about your brand-new business.
Do you know the Upworthy site? Did you realize that family and friends were responsible for the initial momentum? By the end of the day it began, it set out to amass 1,000 Facebook fans. It was initial, and that contributed to giving it the part it needed to take off.
Reach out to make targeted contact with your friends and family. You won't cause anybody to get irritated by it. Update Facebook with information about your store.
Are there ways to communicate with your extended family? Do they use an email list to plan reunions? Inform them about your new store in a letter.
Don't concentrate your efforts on persuading people to purchase your products. Since they are your friends and family, you might share with them your products for free or at a significant discount; nevertheless, you should ask them to tell their networks about your store. Since you have social equity with these people, you won't often ask for their favors. In comparison to approaching strangers, you'll have a better success rate. If enough of them share, it may give you enough momentum to maintain a steady flow of customers.
7. Proactively engage on Twitter
Tactic type: Long-term
Time to ROI: Weeks
Leverage: Medium
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤
You may interact with people on Twitter before you start selling products. There are several ways to get known as a hip new store.
Blackbird Baking Company, a Toronto bakery that sells fresh bread, developed an audience of over 500 active, ardent bread fans on Twitter, assuring that it would have a positive response when it opened the doors of its first bakery.
Although having 500 followers is by no means groundbreaking, it may be challenging to get new followers when a new business is being established and a social media account is being built from scratch. How then did Blackbird get a few hundred followers before its launch?
The bakery started by using a deliberate social media marketing strategy. By following a few people on Twitter who it thought may be interested in a new bakery, it got some follow-backs. These people in Toronto include chefs, restaurateurs, and bread fans.
In your field, you may also locate people with comparable or specialized interests. Followerwonk is one tool for finding relevant users. You may search for relevant terms in biographies and profiles by logging in using Twitter.
Second, Blackbird has started sharing pictures on Facebook and Instagram of its bread being cooked and transported to shops in Toronto. The images are delectable and shareable.
Third, Blackbird Baking Company responds to tweets that are made by people who are active in the neighborhood. Toronto life, delicious cuisine, and, of course, bread are all covered.
As a result, many eager people were waiting to purchase bread when the bakery eventually opened.
How you can engage with a Twitter audience:
- To find terms relevant to your company in other users' tweets or biographies, use Twitter Advanced Search or a tool like Followerwonk.
- Once you've identified an audience, look for opportunities to engage them in a discussion by providing value without making a pitch.
- Spend time with those mentioning your brand. Twitter is a fantastic platform for actively engaging with your audience and responding to inquiries.
8. Post your store to Reddit
Tactic type: Short-term
Effort: Low
Time to ROI: Weeks
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤):👤👤
People share news and content on Reddit, a community of forums and subforums, and make comments there. It contains hundreds of subreddits, or niches, in addition to its main page, which compiles the most popular content on the platform. Nearly every topic has a subreddit, such as /r/bicycling, /r/scifi, or /r/corgi.
Reddit offers the intriguing potential to increase brand recognition and drive customers to your store's website. It's a place where enthusiastic people gather to share their favorite topics in depth and exchange advice, best practices, and personal anecdotes.
First, there are a few topics you should be watching that might benefit your business. There are many interesting beginning business suggestions and conversations on the /r/entrepreneur subreddit, which has roughly 739,000 followers. The linked /r/smallbusiness thread may also be of interest to you as another source of general business advice.
Let's take starting a company that sells hair products as an example.
Visit a couple of subreddits, such as /r/femalehairadvice, where there is extensive debate on many facets of women's haircare. Simply put, there are subreddits for /r/haircarescience, /r/curlyhair, and simply /r/hair.
Create a new post to advertise your business and, ideally, drive site traffic. Make your post succinct, highlighting only the highlights of what your new store is all about. These are the elements of an excellent post:
- Create a catchy headline. Remain topical to the subreddit. For instance, we may try the title “Who says that short hair can't be fancy?” if we posted on the curly hair subreddit.
- Add value and be concise. The text in the post's primary body will be concise, memorable, and not too salty.
- Add a photo. Although it's not necessary, using photos may help you communicate your points and draw in more readers since they display on the subreddit page.
- Add a link to your most relevant product. This is necessary. Leave a link so that people may learn more about your product or business.
Pay close attention to the Reddiquette guide and make sure you're abiding by the subreddit's rules as well. The sidebar on the right of the subreddit is where you can always find them. It's not permitted to post content that is essentially an advertisement for your store in certain subreddits. If you post about your site in a place that doesn't want it, you may notice that no one upvotes it, and in extreme cases, you may even be banned from the subreddit.
9. Drive excitement with contests and giveaways
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰
Traffic potential (out of 5 👤): 👤👤👤👤
Contests and giveaways are a great way to get more followers on Instagram, boost social media interaction, and Increase website traffic. 94% of the time, when you offer a contest or giveaway, people share the promotion right after they sign up. Additionally, 62% of all participants shared the promotion with a friend and encouraged them to participate.
You can easily increase traffic to your store by giving enticing prizes in return for participating in viral contests, giveaways, and sweepstakes. Prizes and incentives are effective ways to entice both existing and potential consumers to visit your store.
You may embed giveaways into your store's landing pages or blog posts using programs like Gleam, Woobox, or contest and giveaway apps from the Shopify App Store. These contests even allow social sharing as an entry option, increasing the likelihood that your sweepstakes will go viral and spread across social platforms. You may use a variety of strategies, such as providing discounts or coupons on first purchases, to direct participants to your items after they have arrived at your store.
10. Offer time-sensitive discounts
Tactic type: Short-term
Effort: High
Time to ROI: Days
Cost (out of 5 💰): 💰💰💰
Traffic potential (out of 5 👤): 👤👤👤👤
Giving out limited-time discounts may be a very efficient way to encourage people to take action, boosting traffic and sales. By giving your discount a deadline, you may use scarcity as a potent psychological sales driver.
The example below shows a discount from the brand of bags and accessories known as Rareform that ends after one day. Due to its bigger brand, Rareform, it can afford to provide its products at a 50% discount and hold flash sales. If you just opened your store, think about introducing a minimum purchase requirement. This may be a clever way to make sure you don't give away the farm while still giving your supporters a pleasant reward.
You can offer consumers more than just product discounts. Free shipping may be a strong inducement to get customers from social media or email marketing efforts to your store if you don't normally offer it.
Reach new audiences with influencer marketing
Building connections with influencers is the practice of using influencer marketing to expose new audiences to your online store. According to BrightLocal, 88% of people place as much trust in online evaluations written by other customers as they do in personal recommendations.
Utilizing the trust that relevant influencers in your field have already built with their audiences, influencer marketing allows you to tap into their creativity and reach while driving referral traffic to your store.
11. Send free samples to Instagram influencers
Tactic type: Short-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💰): 💰💰
Traffic potential (out of 5 👤): 👤👤👤👤
For ecommerce businesses, Instagram is one of the most effective marketing platforms. At least 30% of Instagram users have purchased products they found on the social media platform, claims Yotpo. If you know how to target influencers, it's also a terrific way to raise brand recognition and maybe even attract customers to your store.
Getting bloggers and social media influencers like Estee Lalonde to showcase your products is an efficient, natural way to boost traffic to your website. Their followers place a lot of trust in them.
Working with an Instagram influencer has benefits beyond just getting access to their followers. You may benefit from their platform expertise, see what works, and pick up tips on how to create the finest content for that platform. Additionally, you may work with them as your brand's customers to gather their opinions and feedback, which can help you enhance your products.
When searching for an Instagram influencer to work with, consider these queries:
- Are they a good brand fit? Do you think the influencer we plan to work with is someone you would like to have as a customer? Do you think they will actually use or wear our products?
- Do they have good engagement rates? The number of followers isn't everything; the engagement rate is more crucial. An influencer should aim for an engagement rate of between 2 and 3 percent and multiple comments on each of their posts.
12. Reach out to bloggers and press
Tactic type: Short-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤👤👤
Growing and marketing a business on your own is challenging. The more connections you have when it comes to selling online, the better—especially if they're connections with audiences that are actively engaged. Having connections that will promote your goods is crucial for Increase website traffic and sales. This is where blogger outreach comes in.
The goal of blogger outreach goes beyond just establishing online acquaintances. It is a procedure to help you achieve quantifiable success in your business. Reaching out to people is still possible, even if you don't have many online acquaintances. The secret to effective blogger outreach is to provide value and make your offer's benefits clear to bloggers. Even a kind person will find it difficult to get help since everyone is so busy and has so many other things to do.
Here are some suggestions for blogger outreach to help you generate traffic:
- Guest posts on other blogs. Guest posting provides you a way to reach someone else's audience while expanding your own. Even if it's only in the author bio, wherever it makes sense, link back to your site. Although it takes time, guest posting is one of the most powerful ways to build your brand and generate customers, particularly when you're just starting.
- Do an expert roundup. Ask subject-topic specialists to submit an idea, such as a tip, a recipe, or a personal story, to your blog article. After then, publish a list of all the responses, such as a tip, a recipe, or a personal story, to your blog article. After then, publish a list of all the responses. They'll probably share your perspective with their audience if you let them know when you publish it.
- Solicit product reviews. Make contact with bloggers that have engaged, relevant audiences and offer to provide them with your product free of charge in exchange for an honest review. They'll love it and tell everyone about it if you have a great product.
- Find affiliates to promote your business. Use an affiliate program to encourage others to direct traffic to your company by paying out a commission on each sale.
- Get included in gift guides. The right gift guides may Increase website traffic and sales. However, since there is strong competition to get your product mentioned, inclusion in these guides does not occur randomly and requires some work.
- Ask Instagram influencers to promote your product. When approaching Instagram influencers, the same methods for contacting bloggers still apply. Receiving an ideal mention or fashionable image might increase customers or boost sales at your business.
- Get press coverage. Put it out there if you have a great story or an intriguing product that people will want to write about! Make contact with bloggers and journalists who write about businesses similar to yours and let them know what you're up to.
You don't need to target the largest and most successful people. Because they aren't continually swarmed with requests, influencers with a smaller audience have a higher chance of including you. Remember that audience loyalty matters nearly as much as audience size.
13. Write a blog post featuring influencers and their advice
Tactic type: Short-term
Effort: Medium
Time to ROI: Days
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤👤👤
This strategy is an extension of blogger outreach and deserves its own section since it has been successful in the past and is still effective now.
The main tactic is to write a blog post with an influencer's help and/or advice and submit it to them through email or Twitter in the hopes that they will share it with their audience.
For example, here are two ideas to get started:
- Ask influencers for their advice on a product. Think about writing a blog post as a cosmetics brand on things to look for when buying your next foundation. Inquire with influencers who write or upload videos of their reviews about the most important thing to look for when purchasing a new foundation. This might be done with one influencer or as many as you choose.
- Create a master list of trustworthy voices in your niche. Buyers are always seeking industry experts they can rely on to get customer feedback. If there are influencers in your sector, consider writing a blog post that identifies the top five, ten, or twenty reliable influencers in your field. You'll be able to help potential buyers and begin cultivating positive relationships with influencers by doing this.
When you have finished writing your blog post, reach out to the influencer again with a link and request that they share it with their audience.
Instead of waiting for an influencer to feature you, you could feature them first. This might help the process get started if you're seeking industry influencers to connect with and establish a relationship with.
Attract customers with content marketing
The goal of content marketing is to naturally draw customers to your online store by producing interesting, educational, and engaging content. There are many opportunities for your business to generate a world of content and drive traffic, from videos and podcasts to guides and ebooks.
Create original content to strengthen your brand and position your business as a thought leader in its field. Anything your customers would find pertinent or fascinating can be a part of your content strategy; don't just stick to articles that mention or concentrate on your products. Instead, think about all the subjects and resources that are linked to your business and that your customers would find valuable.
Additionally, content marketing gives your store the ability to dominate search results outside of those for brand and product keywords. You may generate new opportunities for your business to rank in search results and reach a wider audience using free tools like Google Keyword Planner and Keyword.io, and you can also come up with new content ideas.
14. Write blogs to provide information or solve problems
Tactic type: Long-term
Effort: Medium
Time to ROI: Months
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤👤👤👤
409 million people view more than 20 billion blog pages each month, according to WordPress, the most popular blogging platform in the world. WordPress users create roughly 70 million new articles and 77 million new comments within the same period.
There are many opportunities to reach an audience, but if you want to use blogging to attract appropriate buyers and generate traffic back to your store, you'll need to be strategic about your targeting. The greatest way for a blog is to solve problems via content while also making it “search engine findable,” yet it is difficult. It's the exact definition of what a skilled content marketer does. A blog that uses content marketing makes use of customer journey planning, persona building, keyword research, and content gap analysis.
Successful content marketing on a blog starts with two things:
- Figuring out who your ideal audience is. Consider your prospective customers' perspective. What issues do they have that they are seeking a solution for at your business? What else piques their attention besides your products? What do they like doing with their friends? What causes their passionate fervor? Using the answers to these questions as a guide, create blog content.
- Creating content where your ideal audience would want to hangout. Pages providing the information that people are looking for may be found on successful websites. Make a list of the topics and phrases you want to target to reach the right audience. Consider this question: How would I search for this product, service, or article if I were looking for it? What words would I use? What phrases? The key to creating excellent traffic is to put yourself in the shoes of your potential customers.
To generate site traffic, you may also turn your lengthy content into a webinar. Infographics are a great way to convey the meaning of your content.
Avoid starting a blog unprepared. You'll eventually establish a new online hangout for them if you have a strategic audience of your target audience and a method for capturing their attention.
15. Produce podcasts to reach new audiences
Tactic type: Long-term
Effort: Medium
Time to ROI: Months
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤): 👤👤👤👤👤
According to Edison Research, 90 million Americans listen to a podcast each month, with the number of Americans who do so increasing by 175% over the previous five years.
Similar to blogging, you have the potential to succeed in a specific niche by focusing on a specific audience using podcasting.
The issue is that podcasting isn't always traffic acquisition-optimized. Podcasts are listened to while exercising, riding the bus, or taking a lunchtime stroll. There is no call to action to click while listening, as there would be in a blog post or a social media post. After listening to a prompt or suggestion, it becomes more difficult for the listener to retain important information and take further action.
According to Shuang Esther Shan, the host of the Shopify Masters podcast, you need to identify additional ways for increasing traffic and make it as simple as possible for listeners to drive home the information given in the episode. We adhere to three fundamental principles. First, we offer a succinct and accurate episode summary for the podcast's in-app descriptions, along with a link to the episode's companion blog post. Second, we'll publish the transcripts for our hearing-impaired audience as well as a key summary for simple access and reading on our blog. Finally, we'll include a list of pertinent resources with each item linked appropriately if an episode covers several applications, tools, or other helpful resources.
16. Use video to educate or entertain
Tactic type: Long-term
Effort: High
Time to ROI: Months
Cost (out of 5 💰): 💰💰
Traffic potential (out of 5 👤): 👤👤👤👤👤
Although there are several ways to host videos, YouTube is the most widely used and most effective channel for driving traffic. Additionally, it ranks as the second-largest search engine globally.
You can reach a potential audience and a lot of people. According to YouTube's statistics, it has over two billion users (nearly one-third of all internet users), and more than 70% of YouTube views come from mobile devices, which alone reach more 18- to 34-year-olds than any US TV network. The average viewer's demographics are very diverse. A young, single man is not the average YouTube viewer.
How can you then target that massive audience and attract the right people to your YouTube channel so they will return to your store? The following are some examples of the many kinds of content that your business could use:
- Educational content. Build trust with your audience by teaching them new skills and, if you can, using your product as the focal point of the solution to their issue. A particularly great way to emphasize the benefits of your product and the problems it addresses is via educational webinars.
- Storytelling. Motivating videos that complement your business's image are good for spreading your brand's image and ideas to a wider audience.
- Entertainment. One of the best ways to grab viewers' attention and direct them toward your products is to create entertaining videos that appeal to your audience's interests.
Use SEO to increase your store’s discoverability
Can your customers actually find your store online?
Given that 75% of clicks go to the first three results on a search engine results page, according to research by marketer Brian Dean, you want your store to be one of the top results that customers see when they search for your products. A crucial component of getting consistent, reliable website traffic for your online store is that coveted position.
A website's chances of appearing well in search results for relevant keywords are improved by the process of search engine optimization or SEO.
It takes time and effort to master the rules that search engines like Google and Bing follow, and SEO only works when you apply those rules to the structure and content of your website. To help you better understand where you might improve, you may use well-known SEO tools like Ahrefs and SemRush.
17. Write titles that match search intent
Tactic type: Long-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤):👤👤👤
The line that search engines show on their results page for search queries is known as the “meta title.”
Your page's appearance on a search engine results page is affected by both meta titles and meta descriptions. They play an important role in generating page clicks. The lifeblood of organic traffic is clickthroughs from search traffic. They are one of the crucial indicators that Google employs to order the results by priority.
Google explains titles are crucial for providing users with a fast understanding of a result's content and why it pertains to their query. Use high-quality titles on your web pages since they are often the most important factor in determining which result to click on.
In the end, what will make you stand out is the meta title. We advise you to strive towards the following while writing meta titles:
- Create unique titles for each page.
- Page titles should be no more than 55 characters long.
- Keep consistent with your use of title or sentence case across all your pages.
- Include your target keyword.
- Ensure you match the search intent of the query.
18. Write irresistible meta descriptions
Tactic type: Long-term
Effort: Low
Time to ROI: Days
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤):👤👤
A page's content is summarised as a meta description. On the results page, search engines often display it.
A captivating and intriguing meta description may entice users to go on to a page, while a great page title can draw them in on a search engine results page. In general, a meta description tag should enlighten and pique visitors' interests with a succinct, pertinent summary of what a specific page is about, Google explains. They operate as a sales pitch, telling the user that the page has all the information they need.
In contrast, if your material is uninteresting and doesn't provide readers with a compelling reason to click, you'll offer a lot less traffic, which might harm your position in organic search results. It's also worth keeping in mind that while meta descriptions may be any length, they are often condensed to match the device being used for the search.
What to aim for:
- Summarize the content on the page.
- Write a unique description for each page.
- Include the keyword in your description, if possible.
- Use sentence case and keep it consistent across your site.
- Write a description copy that’s intriguing and click-worthy.
- Write a meta description with a maximum of 145 characters.
19. Add internal links to and from important pages
Tactic type: Long-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤):👤👤👤
Getting external links is a crucial and well-known SEO method, but internal links are equally crucial for page rankings in search engines. This is due to the Google statistic known as PageRank, a system that may gauge a page's significance and worth based on the number and quality of other pages that link to it.
Linking from domain pages with a high PageRank may pass authority and help the rank of the target page. As an alternative, you may pass that PageRank back to your priority pages by linking from your website's lower-priority pages to its high-priority pages.
Here’s what you can do:
- Optimize your site structure for SEO.
- Find and submit your sitemap to Google Search Console.
- Add breadcrumbs to your product categories to instantly create internal links.
- List the high-value target pages you want to rank higher.
- Find the pages on your website that presently rank well and have the highest authority. (A free tool like the Moz Toolbar for Chrome may be used for this.)
- Link your target page with one or more of your authority pages.
- Use anchor text associated with the term you want the target page to rank for to organically incorporate the link on the authority page.
💡TIP: You may use the following search operator in Google to discover the best anchor text to link with: site:yourdomain.com “keyword or phrase connected with the page”
A website's home page is frequently the most trustworthy page on the domain, making it an obvious choice for an authority page to link from. When it comes to the possibilities for internal linking, this is only the tip of the iceberg. See these articles from Moz and Ahrefs for additional details on internal linking.
20. Add long-tail keyword variations to your pages
Tactic type: Long-term
Effort: Medium
Time to ROI: Weeks
Cost (out of 5 💰): 💰
Traffic potential (out of 5 👤):👤👤👤👤👤
For your e-commerce website to regularly generate organic search engine traffic, you must develop a keyword plan. Because they are simpler to find and investigate, it is simple to concentrate on short, high-volume phrases, but if you aren't looking at long-tail keywords, you can be losing out on page views.
In an analysis of 1.9 billion keywords, Ahrefs discovered that 92% of them get 10 or fewer searches every month. According to a review of their statistics, whereas 60% of searches are directed toward keywords with 1,001 or more monthly searches, these short-tail keywords account for only 0.16% of all searches. As a result, 99.84% of inquiries with 1,000 or fewer searches per month are long-tail keywords, making up the remaining 40% of keywords.
This is great news since long-tail keywords are more straightforward to rank for and often get hits from search engines at a much greater rate than shorter, more general ones.
Let's use the sale of the Logitech C310 camera as an example of how you may enhance your exposure to long-tail variations and boost traffic. We'll optimize our page to rank for as many searches as we can. If we really wanted to go deep, a free tool like keyword.io could find numerous long-tail inquiries. Alternatively, we could use a tool like the Google Keyword Tool and build a list of all the long-tail variations. Additionally, we should look at the similar searches shown by Google at the bottom of the search results page. The following is a list of “Logitech C310”-related searches:
We don't have to copy and paste each long-tail search phrase into the page since our Logitech C310 page is optimized for the term “Logitech C310.” Instead, to increase our chances of ranking for “Logitech C310,” we want to work the distinctive variations at the end of the phrase into our copy.
We would like to choose the most relevant words from the previously mentioned linked searches and add them to our page. We might, for instance, use the words “review” and “Windows 10.” The phrases “versus C270” and “versus C615” may also be used to compare the differences between the C270 and C615 models. Our page may rank for a wider variety of searches if all of these recently added modifiers are incorporated into the copy.
Not every one of the modifiers we found will be relevant. Branded keywords like “Amazon” won't be helpful since they already have several modifiers. But more often than not, by looking for long-tail variations, we'll find a few gold nuggets that might help raise our traffic and potential ranking opportunities.
21. Stand out with rich snippets
Tactic type: Long-term
Effort: High
Time to ROI: Weeks
Cost (out of 5 💰): 💰💰
Traffic potential (out of 5 👤):👤👤👤👤
Rich snippets are search results that also display data about a product's price, availability, and a number of listings. They are helpful for quickly learning more about a specific product or site from the search results page without having to go there.
The amount of traffic you generate from search engines might increase thanks to rich snippets. According to research on rich snippets by Search Engine Land, they may Increase website traffic by up to 30%. That's a significant improvement for something that, if you become accustomed to making these site adjustments, can often be handled rather simply. That's why it's so powerful when compared to spending 30% more on marketing or advertising.
Your page will undoubtedly get more traffic if it has a price range, star rating, picture, or anything else that distinguishes it from listings that merely include the typical meta titles, descriptions, and URLs.
For your product pages, Shopify already offers structured data and rich snippets functionality.
To verify that there are no display problems, use the Google Structured Data Testing Tool. It may take some time for rich snippets to display in search results, so don't become concerned if you don't see them right away.
If the thought of altering your theme intimidates you, think about hiring a specialist or trying some apps that can help with adding structured data to your pages:
Get more website traffic to get more customers
You ought to be able to generate website traffic for your online store now that you have these tactics in your marketing toolbox. Instead of trying them all at once, increasing traffic begins with selecting a tactic and applicable channel and getting started. A sound digital marketing plan should overlay both short-term and long-term tactics to ensure that they work together. Why not return here and choose your next traffic-driving tactic after you feel like you have mastered one?
More traffic implies more opportunities to turn those window shoppers into paying customers at your online store. After increasing your traffic, consider experimenting with conversion rate optimization as the next step.
Do you have any inquiries concerning boosting website traffic for your online store? Share yours in the comments section.
