Over 2.6 billion people use YouTube every month, which is more than one-fourth of the world's population. Get More YouTube Subscribers.
You may increase your viewership on YouTube in the long run by snagging a portion of those users.
However, gaining YouTube views is insufficient. As you make other videos over time, you want to discover how to attract subscribers to your YouTube channel who will watch, share, and interact with your content.
How to get more YouTube subscribers
1. Delete old, poor-quality videos from your channel
Creators' brands develop and expand throughout time. You may talk about a variety of subjects, produce different kinds of content, and reach out to new audiences. If old content doesn't connect to the present content you're creating, it's acceptable to delete it.
You should look for underperforming content on your YouTube channel. Pay attention to the following:
- Production quality is poor.
- The video has become outdated.
- Only a few people have viewed it.
These less-than-stellar YouTube videos may put off viewers and discourage them from subscribing. Get rid of it, then proceed!
2. Create videos people want to watch
The second piece of advice is to get more YouTube subscribers, yet many videos on the platform fall short of the target. According to research, 88.4% of YouTube videos receive fewer than 1,000 views.
YouTube is a busy platform. According to estimates, 500 hours of content are posted to YouTube every minute. People have a lot of video content to select from, so why should they watch yours?
According to Adam Enfroy, a seven-figure blogger and YouTuber, offering subscribers what they want to see is a good idea. “In little under two years, my YouTube channel has amassed over 55,000 subscribers, and I've built, and continue to expand, my audience by following a basic, easy guideline.” “Know your audience and develop content based on what they want to see, not what you think they want to see,” he adds.
“How do you accomplish that?” By researching each show's watching stats, determining what works and what doesn't base only on numbers, and generating content based on the programs that garnered the largest audience. Allow the stats to influence your content and provide what your audience desires.”
Know your audience and develop content based on what they truly want to see, not what you assume they want to see.Adam Enfroy, founder of AdamEnfroy.com
3. Consider your channel branding
In YouTube marketing, branding your channel is sometimes disregarded. However, it is one method of breaking through the noise and gaining visibility for your company. YouTube is an excellent tool for establishing brand credibility, whether through channel art or what you wear on screen.
“When it comes to filming, most YouTubers give little thought to what they are wearing or their setting. It's a great squandered opportunity!” explains Joseph Hogue, CFA financial expert on Let’s Talk Money on YouTube. In less than five years, Hogue's channel has acquired over 565,000 subscribers. He attributes the rise of his channel to two factors: deliberate content and branding.
“Anytime you can reveal your basic ideas and value proposition through what you say, how you say it, what you dress, or what is apparent in your backdrop, you will be interacting with people on a more intimate level,” he adds.
“People will recognize your branding cues and associate with you.” That implies they'll return to watch your YouTube videos even if they're not always interested in what you're talking about, but simply because they like you.”
What outfit ought you wear in your upcoming YouTube video? Hogue advises you to consider the following issues:
- What are your essential values and beliefs (such as community, humor, humility, spirituality, compassion, and loyalty)?
- What kind of environment do you want to create (i.e., casual versus formal, laid-back versus concentrated) are you trying to create?
- What does your branding say about your authority, degree of expertise, and subject matter skills?
When deciding on your brand, be original. Choose components that relate to your audience since people follow people. For instance, if you're creating a channel for the most recent Yeezy releases, focus on current fashion trends like oversized t-shirts. A humorous bow tie and button-up could amuse your viewers and increase your credibility if your channel is about investment.
The objective is to develop relationships with like-minded individuals. On YouTube, your brand is the key to drawing people in.
When you can express your fundamental values and value proposition by what you say, how you say it, what you dress, or what is obvious in your background, you will be able to connect with people on a deeper level.Joseph Hogue, Let’s Talk Money
4. Create a “channel trailer”
Once you figure out How to create a successful YouTube channel, you should make a teaser video or trailer to market it. This channel trailer is shown at the top of many YouTube channels, and it automatically plays when viewers check them out.
Make the trailer video that you may use to briefly introduce yourself to people who haven't subscribed.
The advantage of making a one-of-a-kind trailer for this commercial is that you may combine content from previous YouTube videos or send your “pitch” directly to your viewers and invite them to subscribe. You'll want to make certain that the trailer video is flawless. You may build these videos using free video editing tools to make them appear professional and attract more subscribers.
Here's a fantastic illustration from Shopify Learn that demonstrates the channel's personality, tone, and goal (helping merchants expand their online businesses) (passionate about entrepreneurship).
5. Come up with a pitch
An elevator pitch is a powerful tool that should be used by all self-starters, whether you're an entrepreneur, freelancer, or artist.
YouTubers are no different.
If you want to learn how to become a YouTuber, utilize this pitch in your About section, opening, conclusion, or wherever else you need to succinctly express what your channel is about.
Most YouTubers already say something to the effect of, “If you liked this video, please press the thumbs up, leave a comment, and subscribe.” However, this call-to-action is strengthened with an outro that promises future content rather than what viewers have just seen.
Your pitch to potential subscribers might be as basic as “I post [videos you publish] every [when you post],” followed by a preview of what's to come. These few seconds encapsulate the spirit of your channel in a way that entices new viewers to click the Subscribe button.
6. Design eye-popping thumbnails
When it comes for get more YouTube subscribers, thumbnails are more potent than YouTube ads in several areas. It's important to invest the effort to ensure consistency because it makes your channel appear more cohesive.
You may pick which frame to use as the thumbnail for each video on YouTube, but you should consider making your own.
To catch attention and establish a feeling of continuity across all your videos at a look, use Canva (a free piece of software) to make personalized YouTube thumbnails for each video.
You can see the difference it makes in the video below. Each video is not only clickable, but it also communicates what the brand stands for, which every potential subscriber wants to know.
7. Capture the viewer’s attention in the first 10 seconds
Because of modern technologies, we are in an attention battle. According to research, technology might impair our capacity to focus. Furthermore, the average consumer views roughly 10,000 advertisements every day.
Needless to say, there are several distractions on the internet with which your YouTube video will compete. It is vital to capture your visitors' interest immediately away to gain more subscriptions.
“No matter how long your YouTube videos are, capture the viewer's interest within the first 10 seconds,” advises Monte Deere, CEO of Kizik, a boutique shoe shop. “The video opens with a person getting comedically smacked in our best-performing video by a margin of millions of views.
“Viewers naturally want to know why, so we play on that to keep the audience intrigued.” This video was a huge success in terms of keeping viewers interested for the whole two and a half minutes, resulting in an increase of over 1,000 new subscribers.”
8. Create YouTube Shorts
YouTube Shorts are vertical, short-form videos made with a smartphone. The YouTube app allows you to upload a YouTube Short straight to YouTube. YouTube Shorts, which debuted in the United States in 2021, swiftly topped 6.5 billion daily views internationally.
YouTube Shorts may be created by recording, editing, and adding components like music, text, speed, and compilations using the built-in video production tools. While watching the video, people may subscribe to your channel and like, share, and comment on Shorts.
Luke Tew, Maverrik‘s head of Digital Media, has grown his company's following through bi-weekly webinars and podcasts. Tew used Shorts to reuse content from various platforms and acquire momentum on YouTube. He uses Shorts to “extract and emphasize crucial moments in such videos.” People who are intrigued by what they see in the Shorts view the long-form video and subscribe.
“Shorts are now providing the greatest organic growth on the platform, and using them to supplement your longer-form videos can help promote your content even more.” The material on YouTube is certainly the deciding element for a subscriber. As a result, doing everything possible to direct readers to your feature material will make a difference.”
People watch the long-form video and subscribe when the Shorts pique their attention.Luke Tew, Maverrik
9. Collaborate with other YouTubers with similar audiences
Collaborations are prevalent on YouTube and are an excellent method to reach a new audience.
Contact a YouTuber you know or would like to collaborate with and propose a cross-promotional concept. A frequent strategy is to have your prospective spouse participate in one of your YouTube videos and vice versa, giving both of you an endorsement in front of the other's audience.
Here's an example of an interview between Sean Evans of Hot Ones and Harley Morenstein of Epic Meal Time about hot wings. Sean went on Epic Meal Time to make the spiciest ribs ever. Both channels are about elevating cuisine and entertaining you in comparable ways—it’s a match made in heaven.
10. Cover the hype, but don’t try to create it every time
Consider generating YouTube videos that capitalize on current excitement as part of your video marketing plan because you know there is already an engaged interest there.
If you can discover a suitable overlap with your content, creating a video based on a current trend or celebrity may be a terrific way to return some of that attention to your channel and earn new subscribers.
Here are a few examples:
- Reacting to a viral video
- Responding to another YouTuber
- Newsjacking a story that the media is talking about
- Covering existing songs instead of always posting your original music
- Parodying whatever is going viral at the time (like fidget spinners or Pokémon Go)
Timing these postings correctly will help you stay current in the eyes of viewers who might otherwise not consider your YouTube videos and introduce them to your channel.
11. Share your videos in niche online communities
You most likely already share your videos on Facebook or Twitter. But have you looked into other online communities, particularly those where you know your target audience spends their time?
Niche groups related to your video's audience may like what you generated and opt in to get more once you've optimized your channel to build your subscriber base (on Reddit, Facebook, forums, and elsewhere).
When posting in subreddits or Facebook groups, try to focus on relevance rather than the size of the community.
Keep in mind that these are communities, and as a YouTuber, you should be open about who you are and what you do (use your pitch from above). Users are protective of the integrity of debate in online groups, so be sure you're first and foremost contributing value.
12. Encourage binge watching
It goes to reason that the more people who watch your videos, the more likely they are to become subscribers. Not only are they given additional opportunities to follow you, but they also understand why.
Playlists are an excellent method to organize YouTube content for consumers while also encouraging them to watch more. Depending on what the playlists are labeled, this is beneficial for YouTube SEO and showing up in search results. To see recommended keywords and trends, use a keyword engine like Ahrefs.
Consider arranging your material into playlists if you have enough of it. This not only helps you categorize your videos but also offers you control over the next video that plays instead of having YouTube broadcast someone else's content.
You may also create a multi-part content series to get them to subscribe. Rachel Reid, CEO of Subtl Beauty, used this strategy to promote her beauty company on YouTube. “One clever strategy to entice people to convert to subscribers is to build a fascinating multi-part series that's posted over time,” she explains.
“By dividing content that your viewers are interested in into episodes, you improve the likelihood that they will return to your channel.” Motivated viewers are more inclined to subscribe to see the following video.”
Share a link to your video from within a playlist wherever possible. As a result, viewers are bombarded with video after video from your channel that is related to the video that brought them there.
By breaking up content that your viewers are interested in into episodes, you improve the likelihood that they will return to your channel. Motivated viewers are more inclined to subscribe to see the following video.Rachel Reid, Subtl Beauty
13. Use YouTube cards to suggest other videos
For promoting other material within a video, YouTube cards are your best choice. These are interactive components that display as thumbnail overlays within the YouTube video and can be clicked. Use them to recommend playlists, movies, channels, websites, or even items.
14. Maintain consistency
Consistency is the cornerstone to every successful YouTube channel—in fact, the key to growing a following anyplace.
Not only do you need a repeating theme across your channel's content (such as the format, topic matter, or niche you're speaking to), but you also need to express it to viewers. You must create a brand for your YouTube channel.
Viewers don't have time to find out who you are and what you stand for. And, when you think about it, people subscribe not because of the video they just saw, but because they anticipate seeing more of it in the future.
Even major YouTubers who don't appear to have a distinct “thing,” such as PewDiePie and Casey Neistat, required a constant brand of video content before they could spread out and flourish solely on their personality.
Decide what the concept of your channel is—what your promise is—and explain it quickly, especially when you're just starting. This is especially critical if you want your content to be recommended by the YouTube algorithm.
It's also critical to monitor your YouTube stats over time. While best practices can help you get started with your channel, once you acquire traction, you'll want to employ your metrics and benchmarks as well.
15. Invest in YouTube SEO
Getting seen in YouTube search results is critical for earning followers, whether you're a seasoned YouTuber or a newcomer. There are a few crucial points to consider:
1- Improve your video titles
When it comes to YouTube search engine optimization, including the appropriate keywords in your titles may go a long way. The presence of the extracted keyword in your video title might have an impact on possible rankings.
There are several SEO tools available online to assist you with keyword research. Check out Ahrefs for keyword suggestions for your campaign.
2- Optimize video descriptions
Descriptions, like video titles, play a vital part in getting your videos discovered on YouTube. Empty descriptions will not increase your search views.
Write a brief synopsis for each video that outlines what it's about, including the keyword from the title. You should notice greater click-through rates, more top ranks, and a rise in subscribers throughout your channel once you begin making keyword-targeted videos.
3- Tag your video with popular, related keywords
YouTube tags are phrases and words that you may add to the metadata of your video. Both YouTube's search engine algorithm and viewers appreciate them since they inform them about the content of your video. Industry research discovered a tiny but significant association between YouTube tags and rankings.
Should you buy YouTube subscribers?
It should go without saying that “get-rich-quick” tactics such as buying subscribers will not benefit you in the long term. A valuable audience does not require a million subscriptions. All you need is a small group of super-engaged admirers that adore what you provide.
While it is theoretically possible to buy YouTube subscriptions, it is not always a smart idea.
Purchased YouTube followers are less likely to connect with your channel and content. As a result, while your subscription numbers may increase, your engagement metrics may decrease.
Furthermore, buying followers and subscribers are often frowned upon in digital marketing.
YouTube strictly prohibits the use of bots, automation, and deceptive messages. “You agree not to use or launch any automated system… that sends more request messages to the YouTube servers in a given amount of time than a human can reasonably create in the same timeframe by using a typical online web browser,” according to the terms of service.
If anything, YouTube has demonstrated that there is a market for nearly everything on the internet.
You may go out and find yours, whatever it is you make.
Build yourself a loyal subscriber base to grow your YouTube channel
Gaining Get More YouTube Subscribers, like other content endeavors, takes time and commitment. There are no quick fixes. However, if you concentrate on providing fascinating content and promoting deeper conversations, viewers will subscribe and you'll be well on your way to building a dedicated fan following.
Get more YouTube subscribers FAQ
Reaching 1,000 subscribers has significant rewards for creators. You may monetize your videos with advertising by joining the YouTube Partner Program.
Buying subscribers to boost the development of a YouTube channel is frowned upon. You want to connect with genuine YouTube viewers to expand your brand and get the trust of individuals who will buy your products.
1- Verify your Google account.
2- Publish videos consistently.
3- Create video playlists.
4- Create effective channel branding.
5- Add YouTube subscribe button to your videos.
6- Promote your channel on other social media sites.
7- Create channel trailers and optimize your channel description.