It's a huge choice to pick the correct domain name for your company. Your domain name is more than just a string of letters and numbers that you put into your browser; it's the basis for your online identity.
If you pick the wrong domain name, you'll be doing your company harm. However, if you pick the correct domain name, you'll make your online success a lot simpler.
However, how do you pick a suitable domain name for your blog or company?
We've got your back. You'll discover how to pick a domain name for your business and the most crucial aspects to consider when doing so in the sections below.
1- Go with “.com”
You'll have a lot of alternatives when it comes to selecting a domain extension. It's tempting to choose a TLD that's unique and interesting. However, if you have the option,.com is always a fantastic choice.
The.com TLD is by far the most popular and well-known TLD. As a result, consumers are already familiar with.com as the dominant TLD. By choosing.com, you can take advantage of this and establish a higher-quality brand.
This is another way to look at things. If your website becomes highly popular and you started with the .co domain, you'll almost certainly need to get the.com domain as well.
2- Scoop up other domain extensions, too
If you can, register top-level domain variants such as.biz and.net when you register your.com domain name. Redirect them to your.com site so that people who enter the incorrect domain may still discover you.
As-educate.biz, as-educate.net, and as-educate.info, for example, all go to as-educate.com.
Good names are getting more and more competitive as the number of domain registrations continues to rise. As a result, even if you've secured the “.com” version of your URL, it's conceivable for a rival to snare the “.net” or “.biz” version.
Consider purchasing popular TLDs (top-level domains) for your selected domain if they're accessible, as this might result in lost visitors – especially if your competitors end up outranking you in the search engine results pages.
3- Keep it short
Make your domain as brief as feasible if you're in doubt. This will aid in the recognition of your brand. Your domain will be easier to type, say, and share with others if it has fewer characters.
Today, it may be difficult to discover a single word domain that is linked to your business. However, if you want to make something memorable, combine two or three shorter terms.
Furthermore, because more people are using their cellphones to access the internet these days, you must make it simple for them to put your domain into their browser.
4- Avoid “cutesy” names and abbreviations
In your domain names, don't utilize shorteners like 4U and 2U because:
- They’re hard to remember.
- They look unprofessional.
- Only Prince could get away with that, and 4 real UR, not Prince.
If you think people have a hard time memorizing long URLs, just wait till they attempt to remember your text-speak domain name! Avoid using techniques like these and instead hunt for alternative domain names that express your company's brand messaging.
5- Don’t make it awkward
Because domain names do not allow spaces and hyphens are a bad idea, anything you pick should not seem weird when typed as a single word.
Consider the following real-life URLs for authentic company names to illustrate what we mean:
- Pen Island: “www.penisland.net”
- IT Scrap: “www.itscrap.com”
- Who Represents: “www.whorepresents.com”
- Experts Exchange: “www.expertsexchange.com”
- Speed of Art: “www.speedofart.com”
Thoroughly evaluating your final choices before pressing the “Register” button is always a good idea!
6- Make it brandable
When you see or hear your domain, it should feel and sound like a brand. Visitors should be able to figure out what your website is about just by glancing at the domain name. This does not imply that you must explain exactly what your company does with a list of keywords, but rather that you should strive to convey the spirit of what you do.
When a client sees a website with a name like billreducer.com, they anticipate it to help them save money by lowering their costs in some way.
Choose a name that tells them exactly what they're getting into as soon as they read it. Your website should do exactly what it says on the tin, and the tin is your domain name.
For example, www.tulsapetsupplies.com makes it plain to visitors that you offer pet supplies in Tulsa, but www.treatsandtoys.com does not.
Don't make it difficult for your visitors to understand what your company does. With a superb domain name, you can say it all.
7- Choose a domain that’s easy to remember
Customers will come across your website URL on fliers, mailings, search searches, and other websites, therefore it must stick.
Memorable domain names are usually short, and witty, and avoid fashionable humor, hyphens, or digits. The less likely a domain name is to stick, the longer or more difficult it is. Could you recall the domain name if you saw it on a delivery truck sign? That's a fair rule of thumb.
Consider the following words: obvious, catchy, one-of-a-kind, and unforgettable.
Examine your best domain names to determine what makes them unique, and then incorporate those aspects into your company domain name.
8- Stay clear of copyright issues
If you've already decided on a domain name, you should spend some time researching its history.
Pose the following questions to yourself:
- Have any linked domain names received an unfavorable response from the public?
- Is there anything in your domain name that has a double meaning?
- Do any of the terms in your domain have any current trademark issues?
The last thing you want is to select and register the perfect domain name only to discover that it's causing brand confusion or infringing on someone's trademark by mistake.
Also, double-check social media. You should double-check that any relevant social media handles are still active. This will help you maintain brand consistency and make it easier for your customers to locate you on social media.
9- Unlock the power of keywords
While searching addresses and sites on the internet, search engines use a framework of keywords and phrases, so why not use this when picking your domain name?
Make a list of keywords linked to your company and utilize them to help you come up with a name. For example, meat, butcher, smoked, cured, tasty, pleasant, and service can be descriptive keywords for your butcher's store. SavoryService.com or TheSmilingButcher.com would be good names. Either domain acknowledges that search engines employ keywords to index and retrieve material for consumers, while also describing what buyers may anticipate during the process.
What keywords do consumers use when looking for a company like yours? If possible, include them in your domain name.
10- Protect your privacy
The regulations of the internet demand that you disclose your email address when you register your domain.
- real name
- home or business address
- email address
- phone number
Anyone with access to the internet may look up such information in the worldwide WHOIS database. When you register a domain, your information becomes public, and anybody may find out who owns the name using a domain lookup tool. Do you want randos to be able to search up your contact information? When you register, make use of HostGator's WHOIS privacy service. We'll take your personal information and replace it with ours.
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It simply takes one click to see if the domain name of your dreams is accessible. It just takes a few minutes to buy and register a name once you've identified it and verified that it's accessible.