A TikTok plan, especially one for a company rather than a celebrity, takes some effort. One component of that plan is determining the optimal time to publish on TikTok, which is one of the easier aspects to figure out. What appears to be infectious pandemonium is, in reality, based on science and facts.
When it comes to TikTok as a whole, research has been done to determine the ideal times to upload, which vary depending on the day of the week.
When is the Best Time to Post on TikTok
- 6 a.m., 10 a.m., and 10 p.m. on Monday.
- 2 a.m., 4 a.m., and 9 a.m. on Tuesday.
- 7 a.m., 8 a.m., and 11 p.m. on Wednesday.
- 9 a.m., 12 a.m., and 7 p.m. on Thursday.
- 5 a.m., 1 p.m., and 3 p.m. on Friday.
- 11 a.m., 7 p.m., and 8 p.m. on Saturday.
- 7 a.m., 8 a.m., and 4 p.m. on Sunday.
Influencer Marketing Hub looked at over 100,000 TikTok posts for engagement patterns and found that the hours listed above are the ideal times to publish every day, all in Eastern time.
Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. had the most total engagements in this research.
The major caveat here is that for these data to be meaningful to you, you must take into account your time zone as well as the location of your visitors.
This information is fascinating, and it's a good place to start when developing your TikTok approach. However, it won't be long until you can obtain specialized stats, and you'll be able to determine when is the optimal moment to publish on TikTok for your particular account.
When is the Optimum Best Time to Post on TikTok for your Business?
We'll guide you through the steps to find out when your audience is the most engaged right in the TikTok app.
Step 1: Make a Business Account
You must first ensure that you have a Pro or Business account on the app. Switching is free and straightforward. To switch to a business account, click Settings and Privacy, Manage Account, then Switch to Business Account. You'll have access to analytics and other tools as a result of this.
Step 2: Open Your Analytics Dashboard
The next step is to locate your account's metrics. You may get there by selecting Creator Tools, then Analytics from the menu at the top right of your profile screen.
This launches TikTok's analytics dashboard, which provides a wealth of information on your account and followers.
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Step 3: Find Your Follower Activity
You'll want to search for the Followers option at the top if you're seeking the optimal time to post on TikTok. Scroll down until you reach a pane labeled “Follower activity.”
This is how it appears on a mobile device.
This section displays the times when your personal followers are the most active.
As you can see from the graph above, the activity of this account's followers increases during the day and peaks at about 10 p.m. UTC. These hours are always displayed in UTC on TikTok, so you'll need to adapt them to your local time zone. For this account, 10 p.m. UTC is equivalent to 5 p.m. ET. As a result, we may deduce that this account should try to publish around that time to maximize interaction.
This information is also available on a PC at www.tiktok.com/analytics. This provides a more detailed perspective, such as the one seen below. The desktop dashboard also allows you to download your data.
This is useful information since it indicates not just when TikTok users are active in general, but also when your followers are active.
This is important since your clients and followers may have different peak activity periods than others. For example, if your target audience and client base are parents, their activity may peak in the evenings when they have more spare time. If you're targeting students, keep in mind that their activity may peak after school.
The TikTok team at as-educate utilizes this strategy to find the optimum time to upload. Our entrepreneurial community is most active in the late afternoon, but this may not be the case for you.
The dashboard will also display the location of your followers. If you're situated in the United States but have a lot of followers in the United Kingdom, for example, you might want to separate your posts to target various time zones.
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Step 4: Crosscheck Your Activity on Individual TikTok Posts
When you see when your followers are most active, you can get a decent indication of when they're most likely to interact with your material via likes, comments, and watch time. Navigate to the Content tab in your analytics dashboard to dig further.
You may view data on individual posts from the last seven days from this page, including total playtime, average watch time, how many people were reached, and whether they accessed the video through your profile or the For You page.
This includes the precise time and date when you uploaded your video. You can find out if your TikTok posting strategy is effective by integrating your following analytics with this data. You could even discover that specific material performs better at different times of day than others. Again, it's all very personal, so getting to know your dashboard is essential.
Your First Priority is Just to Start Posting
As you can see, the analytics dashboard is far more personalized and particular than the Influencer Marketing Hub research, and it may be really useful in planning your TikTok approach.
The disadvantage is that this data does not get more specific until you hit 100 followers, and you must have produced material to receive any analytics at all. You'll start with some data, but for the finest analytics, you'll need to grow your audience.
That means the most crucial thing to do if you're just getting started with a TikTok account for your business is to start posting.
Businesses should publish one to four times each day, according to TikTok, and focus on real, entertaining content. Tips on how to generate the greatest TikTok content may be found in our guide on TikTok marketing.
You'll get more data, feedback, and followers the more you post, and you'll be able to determine the optimal time to publish on TikTok.
