More than merely search advertising and having your site noticed for relevant terms, search engine optimization (SEO) is important. (Best SEO Tools).
Search engines provide a glimpse into the desires, inquiries, worries, and curiosities of the general public. From evaluating search traffic to assessing the demand for a product concept to developing the empathy you need for great copywriting, understanding the fundamentals of SEO will help you become a more effective entrepreneur overall.
Sadly, many of the top ecommerce SEO tools cost $100 or more a month, which isn’t ideal if you’re a bootstrapped business owner or are still getting your head around SEO.
This is the reason we’ve compiled a list of the best SEO tools that can be used for everything from backlink analysis to keyword research.
30 Best SEO tools for driving traffic to your website
For many e-commerce enterprises, increasing website traffic is an ongoing focus and problem. By optimizing for search, these free tools for search engine marketing will assist you in bringing visitors to your website.
1. MozBar SEO toolbar
MozBar, After making an account, you may use a free Chrome extension to learn the Page Authority, Domain Authority, and Spam Score of any page or website. This is very useful when researching the competition since it will let you know how challenging it may be and how many high-quality backlinks you would need to create to rank well. Additionally, MozBar provides you with other tools for quickly assessing on-page SEO and determining the potential value of a backlink from a certain page.
2. Bing Webmaster Tools
Bing Webmaster Tools Tools provide a wide range of SEO tools, such as site audits, keyword research, and backlink tracking. Run reports using the free SEO tool as well. To increase their visibility, the Bing URL Submission Plugin for WordPress also automatically uploads new URLs from your site to the Bing index.
Ahrefs provides a variety of free and paid SEO tools for various purposes.
- Free Keyword Generator: insights across Google, Bing, YouTube, and Amazon, including keyword volumes and related questions.
- Free Backlink Checker: crawl the web to see the top 100 other websites that link to yours.
- Free Keyword Rank Checker: see where you rank for your chosen keywords.
- Free Broken Link Checker: enter your website URL to see 10 broken links.
4. SEO Review Tools
SEO Review Tools is one of the groups of best SEO tools all in one location. It contains more than 60 unique tools, including technical SEO tools, content SEO tools, and SEO authority tools, all with unique characteristics.
SEMrush is a thorough SEO tool with a variety of functions. SEMrush provides the following free tools, albeit most of them require a premium account for access:
- Position Tracking: track your search rankings; free for up to 10 keywords
- Site Audit: a content and technical SEO audit of your site; free for up 100 URLs
- Listing Management: free audit of local listings on more than 70 platforms
- SEO Content Template: generate a content brief for your target keyword; 1 free template
- SEO Writing Assistant: guidance to writing content optimized for your keywords; one free template
- On Page SEO Checker: get recommendations to optimize existing content; free for up to 10 keywords
- Keyword Magic Tool and Keyword Overview: run 10 free keyword research reports each day
- Domain Overview: analyze up to 10 competitors for free
SEMrush also offers a seven-day free trial.
Best SEO keyword research tools
To guide your content strategy, keyword research is a significant component of SEO. You may choose the terms and phrases to target using free SEO keyword analysis tools.
AnswerThePublic is both a free and a premium variant. You insert a term or URL into its free tool. Then, AnswerThePublic will provide you with a list of relevant keyword suggestions in the form of questions and phrases. These are excellent headings for blog posts and FAQ pages in content marketing. Consider using the visual analyzer or downloading a CSV with the keyword data.
7. WordStream by Local IQ Free Keyword Research Tool
The WordStream free keyword tool additionally suggests key terms and phrases that you should use in your SEO approach. Input a term or the URL of your website to get a list of suggestions and keyword difficulty. It’s an excellent tool for filtering by industry and area to find both short- and long-tail keywords to target.
8. Keyword Tool
Keyword Tool is yet another excellent resource for finding keywords for use with search engines like Google and Bing, as well as websites like YouTube and Amazon, as well as social networking sites like Twitter and Pinterest. You can acquire lists of suggested keywords with a free account, but a premium membership will also provide information on search traffic and keyword difficulty.
9. Seed Keywords by Red Evolution
Seed Keywords is another tool for keyword research, although it operates differently from the others. Seed Keywords makes use of crowdsourcing rather than offering keywords and data for search traffic and volume. You ask folks to see themselves in a fictitious situation and then ask them what they would look for.
10. Ubersuggest free keyword suggestions
Ubersuggest is a free tool that offers keyword recommendations based on a URL or a selected target term. With a free account, you are limited to three daily searches; any more searches require a paid membership. Ubersuggest will provide you with a large list of keyword suggestions that you can use to inspire new product ideas, strategies for increasing organic traffic, blog post ideas, and more.
11. Synup Listing Scan
The Synup Listing Scan is a thorough examination of the profiles for your local listings. The free SEO tool will scan your online presence and examine your Google listing, as well as other listing websites like Yelp and your local chamber of commerce, once you enter some basic information. Reviews will also show you how you’re perceived.
BrightLocal provides a wide range of free local SEO tools for usage by small companies. These instruments include:
- Google Review Link & Place ID Generator: create and share custom Google review links for customers.
- Local RankFlux: track daily rankings and see suspected algorithm changes.
- Local SERP Checker: perform localized keyword research.
- Local Listings Health Scanner: scan for incomplete, outdated, or inaccurate listing information for your business across the web.
Free website checker and content optimization tools
Content is a key tenet of every SEO strategy. We’re not just talking about your blog when we talk about content; we’re also talking about your homepage, product pages, help articles, and metadata. You may examine your content using these free SEO tools to make it more clickable and engaging.
13. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a free SEO tool that scans your website for errors that might hurt the user experience and, therefore, your rankings, such as broken links. 500 URLs may be audited by Screaming Frog for free, and it will let you know which pages want improvement. More URLs may be purchased as well.
14. Yoast SEO WordPress plug-in
Yoast SEO is a free plug-in available to Shopify and WordPress users. It enables you to add structured data to the pages of your website. In essence, this ensures that your keyword is used appropriately, such as in headers, meta tags, meta descriptions, and other places. Yoast offers real-time content grading.
15. Rank Math WordPress SEO plug-in
RankMath is a complete SEO plug-in for WordPress that can be used by both big and small enterprises. You may utilize a free account, which has full connections with Google Search Console, Divi, and Elementor and 18 preconfigured schema types. Also possible are simple SEO audits. Paid customers have access to additional features including rank tracking, Google Analytics integration, and SEO reports.
GTmetrix is the best SEO tool that analyses your website to look for problems with things like site speed, performance, and structure. Register for a free account to view videos of your site loading so you can spot problems.
17. HigherVisibility Google SERP Snippet Optimization Tool
The Google SERP Snippet Optimization Tool is a real-time editor to assist you in creating meta descriptions and titles that are optimized. The free SEO tool will display the content in a real Google search as you type it in the form field editor.
TIP: SERP stands for search engine results pages.
Merkle includes a few best SEO tools that are designed to make sure that the content of your website is optimized for traffic from organic searches.
- Google SERP Simulator (Snippet Preview): automatically import your existing meta titles and descriptions and edit them in a real-time visual editor mimicking Google’s SERPs.
- Schema Markup Generator (JSON-LD): create structured data on your website so you can optimize for SERP features such as rich snippets.
Best Google SEO tools
19. Google Analytics
Google Analytics is a potent site analytics tool that incorporates SEO metrics to provide you with real-time insight into the operation and search engine visibility of your website. To start utilizing Google Analytics without cost, install the HTML code in the source code of your website.
20. Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is a free online analytics tool focused solely on how well your website performs in Google searches. It allows you to explore your data further, learn about click-through rates and the keywords you rank for, and submit XML sitemaps and specific URLs for ranking.
21. Google Keyword Planner
Google Keyword Planner has two main functions: it helps you discover new keywords to target and it looks into the predicted search volume and trends for the phrases you’ve selected. It will inform you of search volume, associated terms, and how challenging each keyword is to rank for in paid search campaigns.
22. Google Trends
Google Trends is an additional excellent keyword research tool to support your SEO campaign. Google Trends will display line graph charts showing the peaks and troughs in search volume for any topic or keyword you enter. You will also be informed of the trending locations and phrases that are associated with the term.
23. Google Business Profile
Google Business Profile is a valuable free local SEO tool. You may use it to make and maintain the Google listing that appears when someone searches for your company. This is what Google Maps displays as well. To utilize this service, you must have a physical location, therefore online-only businesses might not find it to be as useful.
24. Google PageSpeed Insights
PageSpeed Insights is a diagnostic tool that will assist you in locating page load-time SEO concerns. Your website’s SEO rankings will suffer if it takes too long to load. Enter your URL to get an SEO assessment and a list of suggestions for improving the performance of your site. This allows you to do both desktop and mobile-friendly testing as well as SEO research.
Best SEO tools for link-building and backlink checkers
search engines favor websites that seem trustworthy. Obtaining backlinks, or links from other websites, ideally with high domain authority, is one strategy to improve your credibility.
25. Monitor Backlinks Free Backlink Checker SEO Tool
To find out which websites connect to yours, enter the URL of your website into the Free Backlink Checker SEO Tool. Additionally, you may pay to upgrade for newer features.
26. Help A Reporter Out (HARO)
HARO is a service that links reporters with sources. As a result, it’s an excellent area to establish connections with the media, who may promote your brand and offer backlinks to your website. View the requests and respond to those that pertain to your submissions.
Qwoted is a no-cost SEO tool that performs comparable duties to HARO. You may use it to construct a profile and establish yourself as a database specialist. Then Qwoted will pair you with reporters looking for sources that meet your profile, which is a wonderful method to build press contacts and backlinks.
28. Help A B2B Writer
Although HARO and Qwoted cover almost all industries, B2B businesses, in particular, might wish to have a look at Help A B2B Writer. You won’t have to sort through a tonne of requests that are unrelated to your industry because journalist inquiries are only forwarded to qualified sources.
Best SEO tools for Amazon
Amazon is a popular search engine for those who purchase online. Even while several of the tools mentioned above include functionality for Amazon SEO, their main purpose is to aid sellers in optimizing their listings for third-party marketplaces.
29. Sonar by Sellics
Sonar is a premium tool with free ASIN and Amazon SEO keyword research features. Discover suggested keywords for your product, together with the anticipated number of searches for each and similar items already available on Amazon.
30. Amazon Keyword Research By Helium 10
Amazon Keyword Research additionally provides SEO research based on keywords and ASINs. This tool also provides information on the approximate number of competing items, match type, and frequency of relevant phrases in addition to search traffic.
Bring more traffic to your website with these Best SEO tools
Numerous premium software packages are available with powerful capabilities that cover most SEO requirements in-depth, from keyword research to backlink analysis. But for the price, the tools mentioned above can be quite handy (free).
Even so, there are undoubtedly useful tools that we missed. What are your suggestions? Let us know in the comments section!
Best SEO tools FAQ
– Google Trends
– Google Analytics
– Google Search Console
– Google Keyword Planner
– Ahrefs Website Checker
– Screaming Frog
– Synup Listing Scan
– And more; view the full list above
– Google Analytics
– Google Search Console
– PageSpeed Insights
– Screaming Frog
– Keyword Tool
– Seed Keywords
– Ahrefs Keyword Generator
– WordStream Free Keyword Research Tool
– No cost
– Get content ideas
– Diagnose SEO issues
– Drive traffic to your website
– Test a tool before paying for it