8 TikTok Content Ideas For Your Small Businesses
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TikTok marketing has fast become one of the most acceptable ways to promote your brand on social media. TikTok Content Ideas.

The short video app, which was the most downloaded app in 2020, reported in 2021 that it had exceeded one billion monthly active users.

TikTok is recognized for memes, dancing challenges, and viral moments, as well as prominent brands and small companies. It'd be difficult to find a top seller who isn't experimenting with the app.

It might be overwhelming to start on a new platform with its idiosyncrasies, filters, and trends if you're new to TikTok. But don't worry: we've sought the expertise of a TikTok pro who specializes in small businesses to help you get started. You could get some fresh ideas if you're already on TikTok.

Why should businesses publish on TikTok?

We already know TikTok is popular, but does it mean it will help people find out about your business?

The answer is a resounding affirmative. TikTok is different from other social networking sites in that it does not only display videos from individuals you already follow. The app's main page, dubbed the For You page, is a never-ending stream of content that includes videos from people you don't follow but who the app believes you would enjoy. That means that potential buyers are more likely to locate your movies if they don't go straight to your profile.

TikTok wants you to stay on the app as long as possible by constantly delivering new content. If you sell makeup, for example, TikTok wants to get your content in front of people who have previously been classified as beauty fans.

Your brand can benefit greatly from TikTok, but the key is to create content that people want to watch, favorite, and share.


This novel approach to discoverability has allowed accounts to become viral overnight and brands to flourish at a breakneck pace.

On the app, there's even a #smallbusiness community for entrepreneurs who share and promote material using their hashtags, sounds, and trends.

You may post your shop's website in your profile bio with a free TikTok business account, directing customers directly to your store. You can also include a Linkpop page, which allows you to curate your online store, featured products, and other material with just one link. This is just one example of how Tik Tok may be used to make money.

Meet Your TikTok Expert

Erin Dubs
Photo courtesy of Erin Dubs

Erin Dubs is the founder of Azur Fit, a workout clothing line she launched in August of this year. She began with tank tops, but demand has led to the addition of leggings, bras, sweatshirts, and swimwear to her inventory.

Erin's TikTok account, @erinndubs, has 126,000 followers, and she uses it to advertise her business and show behind-the-scenes footage.

Erin explains, “TikTok is not something that can be ignored.” “If you have it, it gives you an advantage.”

She claims that having a popular TikTok has an immediate effect.

“When it happens, there are always 300 individuals on the internet throughout the day.” Over a few days, it'll have 60,000 views,” she predicts.

Erin's inventory was wiped out the first time she became viral on TikTok.

She claims that even TikToks with fewer views are valuable since they attract a lot of traffic to her website and Instagram. Other entrepreneurs have had similar outcomes while using TikTok for business to promote their businesses.

“It's eyes on your website, and it's doing a great job.” So, oh yes, make a TikTok today,” I need that reminder from time to time.

On TikTok, authenticity is key

Erin discovered her TikTok method by chance, but it's a valuable lesson in sincerity. Audiences on TikTok want to be informed, inspired, or delighted by a genuine person, not just sold something.

Erin had to try two times on TikTok before she found her sweet spot. She started @AzurFit to show off her items and behind-the-scenes photographs from photoshoots. Despite gaining some followers and views, she found that it wasn't turning into sales. The folks that were watching were not likely to become customers.

She left the account for a while before returning to it and transferring the account to her name. She adopted a more personal approach this time, displaying her personality and taking part in tasks. Then, one day, when a commenter inquired about her business, something snapped. She started making TikToks about her company and giving advice. This exposed her to a whole new group of people.

She's had several viral TikToks since then, acquired fans, and experienced a rise in sales.

“It was fantastic.” “I wasn't talking explicitly about my product; instead, I was giving business advice, which led to sales,” she explains.

She understood that taking a more human approach to selling her garments, rather than merely pushing items, was the key to success.

She also uses @AzurFit for TikToks which is more product-focused.

8 TikTok Content Ideas you can use for your small business

So, how can you stay true to yourself on TikTok? We spoke with Erin about tried-and-true formats that you can use as well.

1- Behind the scenes

One of the most popular sorts of videos that companies publish on TikTok is showing the inner workings of their company.

These TikToks show customers how their orders are put together and demonstrate the genuine side of running a business.

“When it comes to TikTok, I constantly advise folks to be transparent,” Erin adds. “Whether you're sending your first order or discussing sales on launch day, people want to see proof of what you're doing.”

That doesn't mean you have to go into all the nitty-gritty details, but showing how you manage your company adds a human touch and piques interest. You'd be surprised what people find fascinating that you might pass by on your way to work.

“No matter what stage you're at, you always have something to talk about,” Erin explains.

Erin, for example, has uploaded videos of her stockroom, setting up for a pop-up event, and receiving products through her office window. These concepts not only provide transparency but also demonstrate that your products are in high demand.

You may also try making a TikTok video of:

  • Organize your products or your workspace.
  • Marking significant occasions, such as your 100th sale or an anniversary.
  • Preparing for the launch of a new product.
  • Demonstrating how you create and pick products.

2- Pack an order

Packing an order in the video is a fun way to illustrate what goes on behind the scenes while also demonstrating the attention to detail you put into each transaction.

This is your opportunity to demonstrate to prospective buyers what they may expect when their product comes. If you include freebies, thank-you letters, or special packaging, it's a really good idea.

Customers may request to see their order package in a video from some TikTok businesses, which is a special bonus for them if you have time. Always keep in mind that you should never provide personal information about a consumer, such as their entire name or address.

Erin implemented this concept by filming a timelapse of her and her team packing a large number of orders.

3- Business tips and advice

Erin has had a lot of success with this style, and she has a lot of fans.

On TikTok, there are many other small company owners and prospective entrepreneurs who would benefit from your guidance, which you may share. While that advice may entice them, they can also become consumers and contribute to the growth of your following, allowing more people to see your TikToks.

Again, you don't have to divulge everything about yourself, but transparency promotes authenticity. You'll also develop your brand as a company leader and an inspiration to others in the process.

For instance, Erin has shared:

She enjoys herself with these TikToks as well. Some are lengthier series of recommendations, while others are just short movies with catchy music and inspirational nuggets. Keep in mind that TikTok isn't the same as LinkedIn. There should be some form of entertainment included.

“I think everything you can do to get eyes on you, whether it's information, suggestions, something instructive, or something fun and new, I think that's what works best,” Erin adds.

4- Show how your products are used

You don't want to use TikTok exclusively to promote your products or services, but you should do so.

Showing your products in action is the greatest method to do this. For Erin, this entails modeling the apparel on herself, her employees, or models. It might be anything as simple as a fast change or something more involved, such as instructing her how to style her clothes.

What you display will be determined by your product, but here are some suggestions:

  • Showing a product that can withstand water or the elements.
  • Using your fabric's stretch to its full potential.
  • What is the best way to utilize a skincare product?
  • A timelapse of a candle's burn time.
  • Putting together an ensemble with jewels.
  • Creating a makeup look.
  • I'm drinking from a mug that I created myself.
  • Cooking with your utensils or cookware.

People want to see and understand how your product fits into their lives, and this approach will help them do so.

5- New product launches

You may use TikTok to create buzz for new products before they're even released. This prepares clients to buy when the product becomes available, as well as demonstrates your ability to expand your brand.

When Erin established her swimwear line, she did just that. She started with a model on the beach wearing a new bikini, then wore one herself and flaunted the details, before posting a third TikTok with popular dance and music.

This is a terrific method to show off what makes your products stand out, generate demand for them, and discuss how you're responding to client requests.

You could even use these as part of a countdown series leading up to launch day to build anticipation.

6- Get to know you or your employees

TikTok is a video-sharing app that is fueled by people's personalities. The app's bread and butter are TikToks of individuals simply talking to the camera, but you don't need the sparkling charm of a full-time influencer to make this format work for you.

People like to get to know the person behind a business because it gives it a more human touch. Seeing a face rather than a continuous stream of items is also a lot more interesting.

If you're not used to being on camera, this may be difficult at first, but as you become more familiar with the app, it will become simpler.

Erin appears in a number of her TikToks, whether she's giving advice or modeling a product, and her coworkers (including the office mascot!) also appear.

To start, make a short “get to know me” TikTok and explain why you founded your company.

7- Interact with customers

TikTok’s tools lend themselves to interaction in a few ways.

The first category is duets. If this option is enabled, you can make a TikTok that includes a video from someone else. This is a great way to respond to consumers who upload videos of their orders or product reviews. You can also use discount vouchers to entice individuals to post these types of videos.

Another option is to make a video out of a comment. If a consumer asks a question or compliments you, you can click Reply and record a video with their response overlayed.

Erin, for example, responds to a question about how she packs an order on TikTok by creating a video demonstrating the entire process.

Interacting with consumers makes them feel acknowledged and appreciated in any case, plus it gives you another avenue to post material.

8- Find a trend

If you're strapped for inspiration, TikTok is always full of popular music, memes, and challenges.

To surf through TikTok and see what's hot right now, you'll need to put in some time. It's a terrific method to gain ideas by following other businesses and seeing what they're posting.

Erin made a joke about her spending in this post by using a popular sound.

“If I have some alone time, I'll just surf TikTok for an hour,” Erin explains. “All I'll do is listen to the noises and think about how I can use this at my business.” How can we make a comedy out of something humorous that happened the other day, even if it has nothing to do with business?”

Using a TikTok trend to gain traction for a video is also a fantastic idea because people will be hunting for that specific sound or meme.

“If you can get on them early, they get a lot of views,” Erin explains. “You'll be able to pop off with those.”

Get out there and make some TikTok magic

You should have a few ideas about how to get started on TikTok or how to revive your account by now. Each style may be used in a variety of ways, so even if you only use these eight suggestions, you'll be well on your way to blogging often.

Knowing when the best time to post on TikTok is crucial because it can be finicky. Some films will work, while others will not—the key is to continue trying new things and experimenting. You never know when you're going to break through. According to Erin, there's always the possibility that something simple and unassuming will go viral.

“It's incredible.” It's free advertising that would otherwise cost hundreds of thousands of dollars to achieve the same level of exposure. “Why not take a chance?” says the narrator.

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